poniedziałek, 5 września 2011

More Than Just a Diversion: Using Facebook Marketing to Promote Your Business

By Staci Rae


Unless you've been living under a rock for the past few years, chances are you've at least heard of Facebook. More likely, however, is the chance that you have used Facebook as a way to get and stay connected with friends, post your pictures, play games and generally divert yourself from that ever-growing to-do list. But did you know that you can use Facebook to actually tackle that to-do list when it comes to your promoting your business? Yes, it's true: Facebook is a valuable marketing tool for your business if you know how to make it work for you.

Think about this: Facebook is used more than any other social networking site, and twenty percent of your Facebook fans will return to your page repeatedly, statistics show. That is a great opportunity for you to market your business to a wide audience in a short period of time.

The truth of the matter is, Facebook marketing is not particularly difficult, ones you understand a few things. And once you become really proficient at it, you'll be able to get more and more fans to your page all the time.

Play on the fact that humans like to get something for nothing. Or, more specifically, they like to feel that they are getting something a little extra-special. Offer your Facebook fans a little something (like a coupon or a prize) for becoming a fan of your page. Because their choice to join your page will be broadcast on their Facebook pages, it's a great way to get word of mouth advertising!

Facebook is a great way for you to not only communicate with your fans but also for them to communicate with you. Read your fans' comments and address them, both good and bad, or run the risk of having your Facebook marketing efforts flounder. Be interactive with your fans and you'll see your efforts pay off.

Opportunities abound with Facebook marketing. Don't rest on your laurels, even when you start to see your fan base growing. Give your fans something to talk about and respond to what they are saying. Keep people talking about your business and you'll continue to stay top-of-mind with them. That's key to a successful business.

Fortunately, Facebook offers myriad ways to market your business. You can send messages to your fans, post videos to your page, or distribute links to your page. Utilize all of these to the fullest and you'll always stay on top of your fans' needs, wants, likes and dislikes as they pertain to your business. If you are going to be successful with Facebook marketing, it's imperative that you stay connected to, interested in, and responsive to the needs of your fans.

If you really want to be successful with Facebook marketing, find out what social media marketing company uSocial.net has to offer. They can help get you on the path to success.




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