Being a marketer would mean that you are probably very busy and your priority is finding more customers and try raking in greater profits. If what you are looking for is a simple, proven model to create sales content without spending hours hunched over the computer, then try the AIDA (Attention, Interest, Desire, Action) model. What's amazing is how fast you can create an effective sales letter.
How to catch their attention What are the thing that will capture a reader's attention a lot more than an exciting list of things that will benefit them? Have you though about the effects of starting off with 6 of the most appealing benefits of your product or service?
This is how a Multi Level Marketer might start a sales letter
Experience the freedom of ... b) Being your own boss c) Financial independence 4. Benefit 3 and so on .....
They would be compelled to read on as that would get their attention.
What are their interests? Here, we would sneak in the basic facts that might otherwise be uninteresting. The nitty gritty details of the product features won't hold the customer's attention for long, so keep it short and sweet. While it's great that your swimming pools have filters and so on, let's face it, there's not a lot of excitement going on here.
Determine their desire Whet their appetite, but give them some cold, hard logic to back up their purchase. Most consumers buy on impulse, then ask themselves whether it was the right choice. Don't make them second guess! Preparing them to face the doubts with a solid logical reason they got the best deal for their buck might include
The advantages of purchasing from YOU.
Testimonials from other satisfied customers.
An unconditional money-back guarantee.
d) A very good deal.
Action Now is the time to order. It may say move it, but it doesn't pack the wallop of a stronger action statement like this one.
Time to hurry! You don't want to miss out on this LIMITED TIME special offer. Call now to place an order, or visit us at www.....
Be sure to give details of how to order. It should be part of the command, make it easy to do, and also provide several options.
How to catch their attention What are the thing that will capture a reader's attention a lot more than an exciting list of things that will benefit them? Have you though about the effects of starting off with 6 of the most appealing benefits of your product or service?
This is how a Multi Level Marketer might start a sales letter
Experience the freedom of ... b) Being your own boss c) Financial independence 4. Benefit 3 and so on .....
They would be compelled to read on as that would get their attention.
What are their interests? Here, we would sneak in the basic facts that might otherwise be uninteresting. The nitty gritty details of the product features won't hold the customer's attention for long, so keep it short and sweet. While it's great that your swimming pools have filters and so on, let's face it, there's not a lot of excitement going on here.
Determine their desire Whet their appetite, but give them some cold, hard logic to back up their purchase. Most consumers buy on impulse, then ask themselves whether it was the right choice. Don't make them second guess! Preparing them to face the doubts with a solid logical reason they got the best deal for their buck might include
The advantages of purchasing from YOU.
Testimonials from other satisfied customers.
An unconditional money-back guarantee.
d) A very good deal.
Action Now is the time to order. It may say move it, but it doesn't pack the wallop of a stronger action statement like this one.
Time to hurry! You don't want to miss out on this LIMITED TIME special offer. Call now to place an order, or visit us at www.....
Be sure to give details of how to order. It should be part of the command, make it easy to do, and also provide several options.
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