sobota, 20 kwietnia 2019

How To Get Into B2b Creative Blog Writing

By Cynthia Lewis


There are many different types of blog writing, from personal blogs to business ones, but they all have one thing in common and that is that they are all read by humans. Always remember that whoever is reading the article, whether it is a CEO or a bored teenager, they are all people. So whether you are focusing on b2b creative blog writing or travel writing, always focus on the reader.

Think about your own experience when you are reading blogs. Do you prefer it when they are written in the first person and have a little personality in them? Business articles used to be more detached and professional in tone, but people are increasingly finding that the individual prefers to feel like they are reading work from a real person.

Finding your inspiration is a crucial step in the writer's process. Just because you are writing a business to business blog, doesn't mean your inspiration has to come from the business. It can come from just about anywhere. Whether it is from riding a train and looking out of the window, reading other people's blogs or talking to people, any inspiration is worthwhile.

Reading is one way that many people find inspiration, whether it is in the form of other blogs similar to your own, or by reading fiction or biographers. Whatever takes your fancy will help you as a writer. It will improve your vocabulary and allow you to experience new styles. The worst type of writer is one who doesn't read.

Reading the competition's blog is vital. You need to know what other people are reading instead of your work. Whether this is another writer in your company, or another company's blog, if it isn't your work then it should be. Make notes while you read it, of what they are doing right and what they are doing wrong.

As with everything in life, practise will make all the difference to your work. After you have written your article, step away from the computer and try to get some distance from it. When you come back you will be able to read your article with fresh eyes and see any areas that aren't working. This is also essential for proofreading.

Getting out and about is a wonderful way to get inspired and clear your head. Whether you have writer's block or you just need a bit of a break before reading your article, getting out into the fresh air will allow you to focus your mind on other things, so when you come back to the page you are better able to focus and improve your work.

It doesn't matter whether you struggle with every sentence you write or whether it comes easily, flowing from your fingers onto the page. What matters is the effort and thought that you put into each article, because even the best writers know that this shows through in the work, and no one wants to read an article that someone didn't care about writing.




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