For years so many people have been writing articles of such a low quality that even Google decided to make moves to do something about it. The Google Panda update more than a year ago was testament to this. Many types of spam content were targeted in this update, but so were content sites filled with enormous numbers of junk articles. If you're serious about seeing your business succeed, it's time to focus on the content you display on your site. The key is to aim at really high quality content, so this article will look at some tips to help you produce these.
If you're writing a formal article you are going to need more than a simple introduction. In this instance you can tell readers about your topic with a short introductory paragraph.
When you are writing paragraphs that contain data, try to figure out if there are better methods of presenting that data. Data can be cumbersome both in the reading and writing of it. It's easier for people to understand data when you put it in table, chart or graph form. You'll have to do more work here but that's okay--work shouldn't be your readers' job, it should be yours. In addition to publishing the data in an alternative format, alongside that format needs to sit a small paragraph about what is being published in that format. It's much easier on you to use this approach and the effort you put into it is going to have been for a really good cause.
Do not assume that every person has the same level of knowledge about your chosen topic as you do. This is usually a challenge--you can just as easily turn off the people who know more than you do as you can the people who know less than you do. True, this is a sensitive balancing act, but you need to work really hard to get the hang of things. But you are a pro and a writer which means that you should be able to see the whole picture before your work is published. If you perform your proofreading well, you should be able to strike a pose on that balance point. You can use some copywriting techniques and send your readers to a section that will help out those who aren't as knowledgeable.
If you're writing something you have an interest in, you may find it's quite enjoyable. Unfortunately, most people hate the thought of writing as it brings back memories of writing school essays. Article writing is just another useful skill you might want to learn for the benefit of your business, just like SEO or building a website. Of course, writing does take time and patience and so many people end up just avoiding it. If you do take the time to learn this skill, your business could benefit from it in the long run.
If you're writing a formal article you are going to need more than a simple introduction. In this instance you can tell readers about your topic with a short introductory paragraph.
When you are writing paragraphs that contain data, try to figure out if there are better methods of presenting that data. Data can be cumbersome both in the reading and writing of it. It's easier for people to understand data when you put it in table, chart or graph form. You'll have to do more work here but that's okay--work shouldn't be your readers' job, it should be yours. In addition to publishing the data in an alternative format, alongside that format needs to sit a small paragraph about what is being published in that format. It's much easier on you to use this approach and the effort you put into it is going to have been for a really good cause.
Do not assume that every person has the same level of knowledge about your chosen topic as you do. This is usually a challenge--you can just as easily turn off the people who know more than you do as you can the people who know less than you do. True, this is a sensitive balancing act, but you need to work really hard to get the hang of things. But you are a pro and a writer which means that you should be able to see the whole picture before your work is published. If you perform your proofreading well, you should be able to strike a pose on that balance point. You can use some copywriting techniques and send your readers to a section that will help out those who aren't as knowledgeable.
If you're writing something you have an interest in, you may find it's quite enjoyable. Unfortunately, most people hate the thought of writing as it brings back memories of writing school essays. Article writing is just another useful skill you might want to learn for the benefit of your business, just like SEO or building a website. Of course, writing does take time and patience and so many people end up just avoiding it. If you do take the time to learn this skill, your business could benefit from it in the long run.
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