wtorek, 11 grudnia 2012

Why Not Consider Brochure Printing That Is Eco Friendly

By Celia Hall


Most people are more aware of the grave danger posed the environment and many campaigns have been launched to convince people to become more aware of the impact that they have on environmental health. There is much that an individual, a household or a business can do to ensure a smaller carbon footprint. One such positive step would be to opt for brochure printing that is eco friendly.

It is important to understand the impact that paper have on the environment. During the manufacturing process an inordinate volume of water and wood is used and much waste is produced. In addition, millions of tons of unwanted paper are dumped every year. Not only does this take up a lot of landfill space, but many types of paper are not bio degradable.

Businesses have to advertise and that means that they must use paper. However, choosing paper that is green can go a long way towards a smaller environmental impact. Paper made from sustainable, alternative raw materials such as banana leaves is freely available. It decomposes much quicker and it is of sufficient quality for pamphlets. Many large suppliers stock recycled paper and in many cases this option is more economical.

While printed pamphlets are still widespread it is also true that many enterprises have realized that they have other, more environmentally friendly options. In this electronic age it is much cheaper to use email marketing. Not only is it cheaper to use electronic delivery systems, but it is also much easier to reach a much larger audience.

Even when using printed material for advertising purposes businesses can still do much to help protect the environment. Apart from using friendly paper, they can also help to educate consumers by encouraging them to support recycling programs. Instead of simply discarding unwanted paper, they should be asked to deposit it at a recycling point. Businesses that encourage recycling may find that their efforts will win them additional goodwill from many consumers.

Among other things that businesses can do to lessen the harmful impact of printed pamphlets is to investigate the type of ink used by the printers. Care should also be taken to avoid duplication in distribution. Many households receive various copies of the same pamphlet through different channels. It may also be advantageous to team up with other businesses and to print a joint pamphlet.

Businesses that adopt an environmentally responsible policy can gain many benefits. In some states there are tax relief programs if fewer resources are consumed. Consumers also tend to place more trust in green businesses. Many environmental agencies will help promote businesses that are friendly towards their own agendas. In most cases this approach can actually save money on advertising and promotions.

Opting for brochure printing that is eco friendly can certainly save businesses money. But more than that, it shows consumers that the enterprise actually cares about the environment. Many consumers are becoming particular about the matter and will rather deal with businesses that are green. As an added bonus this approach can help educate the public and increase awareness of the importance of recycling.




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