środa, 9 kwietnia 2014

Reasons To Use Brochure Printing That Is Eco Friendly

By Anita Ortega


Many people today are committed to protecting the environment today. Choosing to use brochure printing that is eco friendly enhances the image of your business in the eyes of many customers. Printers are falling in line with the desire of their customers for greener processes with less toxic waste. The developments in the industry from an industrialized to a more computerized process have already created many positive changes along these lines.

Brochures can go a long way towards marketing a business. It is often the small details that draw attention, such as elements of the design or a pop of color. Many companies choose to produce their own artwork today. However, consultations with designers are also offered by many printers and they can often make creative suggestions giving brochures real impact.

In selecting a printer, experience counts and in a case where you want to contribute towards protecting the environment it is best to select one with environmental certification. There are many businesses taking advantage of the trend towards going green today and you do not want to settle for an inferior product. Printers use different machines too and it is important to find out what presses and folding equipment is used, for example, and whether they are capable of producing exactly what you require with regard to color, size and quantity.

Many printers have online websites and it is easy to compare what is offered. The whole process can be completed online, from getting a quotation to receiving the finished product. The logistics of distributing material is a job in itself, and some companies offer in-house mailing services so your brochures can reach clients looking just as good as they do when they leave the presses.

There are many different choices today when it comes to recycled paper. You may go for a paper that consists of 100 percent consumer waste for great recycled appeal. The range has increased as the demand grows, offering anything from an embossed look to an elegant silk finish. Your choice will depend on which paper best suits your design style.

Inks are made using a liquid base, and then adding a pigment and a bonding agent. The base used to be petroleum but many printers are now turning to vegetable-based products. These vegetable-based inks are derived from renewable sources and there are no toxic volatile oils released during their use. Products are easy to clean and can even be re-used.

Cost is always a vital factor for any business and the switch to environmentally friendly practices has to be viable financially. Fortunately, as demand grows, prices are becoming more competitive. The costs involved may still be somewhat higher than conventional processes but many people feel this is worthwhile. They are looking at cutting down the carbon footprint of their business, a factor that is becoming increasingly important today.

Green printers use recycled paper and vegetable-based inks rather than the traditional paper and petroleum-based inks. No harmful chemicals are used and waste products are easily handled. Green printing can produce the same level of quality as traditional printing, so quality does not have to be sacrificed. You can be good to the environment and welcoming to prospective customers all in the same brochure.




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