Developing an e-commerce website needs immersing into the customer experience so that the customer is taken closer to the checkout gate. But just as it is with a normal physical store, there can be on-line shopping mishaps that will make the consumer abandon your page as well as drop the purchase. Here are some blow ups and how to get around these.
Shopping Cart Malfunction. Have you been to a shop and used a broken shopping cart? It is really a nuisance to be rolling a broken down cart to lane 18 from lane 1 that even if you wanted to get things at lane 18 you'd be so dispirited to do so. E-commerce sites that do not allow their customers to take an on-line shopping cart from across several web pages on the website will also annoy their consumers until eventually the clients will pull out from buying or abandon the page completely.
Abandoning Shopping Cart. Sometimes site site visitors have already put stuff into the cart only to desert the cart before the deal is done. This could be attributed to a faulty transaction gateway or check out.
Need For Speed On Page Load. Site owners have to have the mentality that online shoppers are always in a rush, and so, there should not be any delay in loading the page for items and for the checkout. This is in the same manner shoppers at a physical shop hate time-consuming queues at the check out gate, and the cashier has to be prompt in punching away on the POS to accommodate as many buyers as possible in the express time.
Clear Landing Page. In line with SEO, make sure you think the design over with your web designer particularly on creating clear landing pages. If for instance a link to t-shirt comes out on the search engines, then it ought to direct the web users to the t-shirt page when they click on the link. Make certain you have a purposefully organised landing page.
Do away with these on line shopping mishaps and you are in no doubt to convert your website into a powerful money making and product sales generating machine.
Shopping Cart Malfunction. Have you been to a shop and used a broken shopping cart? It is really a nuisance to be rolling a broken down cart to lane 18 from lane 1 that even if you wanted to get things at lane 18 you'd be so dispirited to do so. E-commerce sites that do not allow their customers to take an on-line shopping cart from across several web pages on the website will also annoy their consumers until eventually the clients will pull out from buying or abandon the page completely.
Abandoning Shopping Cart. Sometimes site site visitors have already put stuff into the cart only to desert the cart before the deal is done. This could be attributed to a faulty transaction gateway or check out.
Need For Speed On Page Load. Site owners have to have the mentality that online shoppers are always in a rush, and so, there should not be any delay in loading the page for items and for the checkout. This is in the same manner shoppers at a physical shop hate time-consuming queues at the check out gate, and the cashier has to be prompt in punching away on the POS to accommodate as many buyers as possible in the express time.
Clear Landing Page. In line with SEO, make sure you think the design over with your web designer particularly on creating clear landing pages. If for instance a link to t-shirt comes out on the search engines, then it ought to direct the web users to the t-shirt page when they click on the link. Make certain you have a purposefully organised landing page.
Do away with these on line shopping mishaps and you are in no doubt to convert your website into a powerful money making and product sales generating machine.
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Click for further information on SEO or Website design.. Free reprint available from: 4 Major Online Shopping Mishaps Every E-Commerce Site Should Avoid.
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