środa, 17 sierpnia 2011

How to Increase Twitter Followers

By Javier Lucas


In order to know how to increase twitter followers, it is important to first understand what role twitter plays in today's online and connected world. Twitter is much more than a social media network. It is a way of life and a communication tool that is just as revolutionary and important as the invention of the telephone and email once was.

The point is that unlike the web or even web 2.0, twitter also serves as a vast repository of information for others who want to mine it. This makes it closer to web 3.0 and the semantic web. For those confused by maze of webs, just think of it like a giant pool of information fed and dipped into by millions of users.

The way this kind of medium works best is when people participate, instead of simply throwing information like a press release outlet. It is important to listen to what others are saying, and acknowledge every @mention. It is also important to participate in community and follower building memes like #FollowFriday.

It's early days yet and twitter is still developing as a medium, so it might be helpful to consider what the future holds in store. That would be instant search and the use of apps meant for mobile/location specific applications. Each of these has great potential for adding to an account's influence and follower count.

With the use of smart phones and location specific apps to network with and reach targeted followers, the efficiency of twitter as a means of reaching customers increases exponentially. It becomes easier to find people who share concerns and interests, and it is also easier to make contact with followers in the real world. The sum of it is that it increases the influence and reach of the account in a targeted demographic.

The other part has to do with the recent development of instant search. All the major search engines now include tweets in instant search results, and this has created a completely new way to increase twitter followers. Use the right mix of keywords in perfectly timed tweets and it can lead to a rush of new followers coming straight from the search engines.

It's also possible to buy followers. It could be in the form of a marketing campaign people get entered into promotions or contests in return for following the account. Or it could be in the form of a social media hire - someone who can provide a short-term boost with interesting tweets and raise the account's profile to help increase twitter followers.




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