While writing online can surely be an attractive prospect for many writers, it is important that anyone who decides to embark on this journey is aware of the differences between writing online and writing for a traditional outfit. If you are clear in the following three points, you can be very successful in your virtual writing endeavors.
When considering online writing, the differences encountered are essentially three - Audience, Lifespan and Format.
All three differences must be kept in mind while writing.
Even if the type of audience must be considered in all types of writing, it is especially important to do so with online writing. Even if some of the standard criteria for determining an audience is applied, there are some differences that must be considered also.
First, it is important to remember that in traditional publications your audience is somewhat captive. After someone has invested into a product of printed media, they are going to read it to make the most of the money spent. Online, however, it is so easy for a reader to just click away that your writing must be on task and captivating. Discussing things in a slow mode will lose readers. If the piece does not seem to get to the point in acceptable time, the reader just clicks away. Of course, it is not necessary for you to assume you are writing for a lower type of audience; what is necessary, however, is that you know your audience, and also that you understand what are the best ways to keep its attention.
It's also important to consider that online readers will scan multiple documents before choosing one they will read. While writing clearly and without getting out of focus is important, using good headlines and subheadings, and putting particular emphasis on the beginning and ending of articles, is also important.
One would readily assume that online and printed documents are more or less the same, but that's not true. One of the most important is the entry point. A search engine may deliver readers to some point in the middle or end of your document. If the piece is moderately long and the writing concise, the reader may feel compelled to backtrack to the beginning and read the whole thing. Because of this particular reason, it is best to break down large documents into shorter series, or to edit them to remove unneeded verbiage.
Lifespan is another very important difference between writing online or for a traditional print. Although virtual documents seem to come and go, they indeed do not. Newspaper and magazine articles in print publications may only be current for a day, week or month but be archived on the Internet. Internet publications are frequently archived on the Internet for years. So even if your goal is to keep current with your writing, be aware that it will likely be available online for several years down the road.
Keeping these three key points -- audience, format, and lifespan -- in mind when writing for the Internet will help you achieve greater writing success.
When considering online writing, the differences encountered are essentially three - Audience, Lifespan and Format.
All three differences must be kept in mind while writing.
Even if the type of audience must be considered in all types of writing, it is especially important to do so with online writing. Even if some of the standard criteria for determining an audience is applied, there are some differences that must be considered also.
First, it is important to remember that in traditional publications your audience is somewhat captive. After someone has invested into a product of printed media, they are going to read it to make the most of the money spent. Online, however, it is so easy for a reader to just click away that your writing must be on task and captivating. Discussing things in a slow mode will lose readers. If the piece does not seem to get to the point in acceptable time, the reader just clicks away. Of course, it is not necessary for you to assume you are writing for a lower type of audience; what is necessary, however, is that you know your audience, and also that you understand what are the best ways to keep its attention.
It's also important to consider that online readers will scan multiple documents before choosing one they will read. While writing clearly and without getting out of focus is important, using good headlines and subheadings, and putting particular emphasis on the beginning and ending of articles, is also important.
One would readily assume that online and printed documents are more or less the same, but that's not true. One of the most important is the entry point. A search engine may deliver readers to some point in the middle or end of your document. If the piece is moderately long and the writing concise, the reader may feel compelled to backtrack to the beginning and read the whole thing. Because of this particular reason, it is best to break down large documents into shorter series, or to edit them to remove unneeded verbiage.
Lifespan is another very important difference between writing online or for a traditional print. Although virtual documents seem to come and go, they indeed do not. Newspaper and magazine articles in print publications may only be current for a day, week or month but be archived on the Internet. Internet publications are frequently archived on the Internet for years. So even if your goal is to keep current with your writing, be aware that it will likely be available online for several years down the road.
Keeping these three key points -- audience, format, and lifespan -- in mind when writing for the Internet will help you achieve greater writing success.
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