When you have a fairly new website then there are many things that you can do to promote. One of these would be article marketing. It is all about submitting an article to the article directories to generate buzz about your new site.
So how does it work? In a nutshell what you need to do is to write an informative or interesting article and then submit it to the top article directories. But it is not that simple because for your article marketing to succeed, you will have to ensure that you have done your best with each component of your article. And that is what we will be discussing here.
Let us first discuss the need for keyword research. If you want your article to be found by many people then it has to be optimized for a specific keyword. Use a keyword research tool for this purpose and there are many of this kind out there but I recommend Market Samurai and also the free keyword tool by Google. Anyway, start by using your site's main topic as your seed keyword and then expand your list through it. Just select two keywords to optimize your article.
When you have already chosen your two keywords then you should select which of the two should be your main keyword. You should then write a title containing that keyword. But make sure your title is very engaging so that people would want to read the rest. Then you can place your main keyword twice or thrice within the body of the article. Avoid going more than this number or else you will be keyword stuffing your article which the search engines certainly hate. As to the second keyword, you can just place it near the first few paragraphs for better exposure.
You should then proceed to finish the rest of your article. It should be highly informative so that your reader will not feel that he is just wasting his time reading it. And also that would make him want to read further and want to learn about the author (which is you) and he could do that by looking at the resource box. This is the portion of the article placed at the very end with a short description about the author and also a link to the author's website. This is what makes article marketing such a popular way to promote a website.
There are other tips that you can learn to help you do proper article marketing campaign but the basic ones presented here should be enough to get you started on the right track.
So how does it work? In a nutshell what you need to do is to write an informative or interesting article and then submit it to the top article directories. But it is not that simple because for your article marketing to succeed, you will have to ensure that you have done your best with each component of your article. And that is what we will be discussing here.
Let us first discuss the need for keyword research. If you want your article to be found by many people then it has to be optimized for a specific keyword. Use a keyword research tool for this purpose and there are many of this kind out there but I recommend Market Samurai and also the free keyword tool by Google. Anyway, start by using your site's main topic as your seed keyword and then expand your list through it. Just select two keywords to optimize your article.
When you have already chosen your two keywords then you should select which of the two should be your main keyword. You should then write a title containing that keyword. But make sure your title is very engaging so that people would want to read the rest. Then you can place your main keyword twice or thrice within the body of the article. Avoid going more than this number or else you will be keyword stuffing your article which the search engines certainly hate. As to the second keyword, you can just place it near the first few paragraphs for better exposure.
You should then proceed to finish the rest of your article. It should be highly informative so that your reader will not feel that he is just wasting his time reading it. And also that would make him want to read further and want to learn about the author (which is you) and he could do that by looking at the resource box. This is the portion of the article placed at the very end with a short description about the author and also a link to the author's website. This is what makes article marketing such a popular way to promote a website.
There are other tips that you can learn to help you do proper article marketing campaign but the basic ones presented here should be enough to get you started on the right track.
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