Briefing your copywriter: practical guidance and also a proven checklist
Briefing your copywriter is almost certainly the most essential parts on the writing process; it is also one of the most neglected. Being a copywriting client, you've got a thousand and one issues to do, and only a single of them is the writing of one's website/brochure/case study/newsletter content. The last point you want to accomplish is write a brief to your copywriter. But the following are some factors why you really need to make the effort (or at least aid your copywriter do it for you), and also a practical proven checklist to support you.
(1) Briefing your copywriter often helps you
Briefing your copywriter properly always pays off. Experience with big and smaller copywriting shoppers in Gloucestershire and across the UK bears out the value of always working from a written briefing. A copywriter brief does not need to be a long document. In fact, 'short and concise' normally packs additional power, and is more likely to become followed during the project. Most copywriter briefs can also be condensed to 1 or 2 sides of A4. And remember how the brief will usually be supported by another source material you will be providing.
(2) Taking the briefing seriously provides a solid basis for good work
When preparing your briefing and during your copywriting project, you and your copywriter both have responsibilities. By taking these seriously you will give your copywriter the best feasible basis for delivering jobs which will do full justice for the business:
Client:
Offer relevant source information Answer the copywriter's queries honestly and in adequate detail In an ideal world, write the brief to your copywriter In which possible, to avoid changing the goalposts mid-project
Copywriter:
To ask suitably probing questions to have towards heart of the expectations for your work. Within the real world, to allow you to draft a brief To follow the agreed briefing document
From experience, obtaining a written copywriting briefing during the consumer stands out as the exception. Don't worry; many copywriters will likely be willing to allow you to by drafting a brief according to their copywriting checklist and their fact-finding conversations with you.
(3) A proven copywriting checklist helps you make certain you have covered everything
Here's a proven copywriting checklist that works well for this specific website, technical and PR copywriter.
Project name Company Brand name for product/service Consumer details Key contact and day-to-day contact (if different) What is the jobs being commissioned? Background on the work Business/product USPs What's the job with the copy? Where will the copy be used? Media details What must the reader believe following they have read the copy? Budget Length/estimated word count Once may be the work required? Are their any fixed timeline dates that should be met? Target audience Any controlled vocabulary? Type problems (British or North American English; any particular kind problems being considered?) Underlying tone in the brand (formal/informal, authoritative, conservative, fun, etc) Delivery frequent (mine is MS Word) Any third party involvement? Client resources supplied or to be supplied (append documents towards brief). Rights, confidentiality etc. Any other information?
TIP: Ask your copywriter if they've a standard briefing form to capture this information. This will act like a useful prompt when you are thinking through your requirements.
(4) Obtaining the brief agreed early avoids wasted time later
The brief need to usually be in place and agreed prior to your copywriter starts writing. Typically, things with the brief will probably be defined during your first telephone or email dialogue using a copywriter. This will then be produced into a formal brief to accompany an estimate or quotation. Budget at least 2 hours to look at your writing project (TIP: jobs in the checklist systematically ) before writing your brief (or briefing your copywriter to accomplish it for you).
Tempting while it can be to expect your copywriter to start writing immediately, the preparation of the brief (even for urgent work) is important to make sure which you and your copywriter are working towards same objective. Being a copywriting client, a well-written copywriter briefing in accordance with a logical checklist avoids anybody heading off in the wrong direction and helps make sure that you just get the work you're expecting.
(5) Checking the copywriting brief thoroughly gives you the chance to make certain all your needs are covered
When the brief arrives as part of your quotation or estimate, read it carefully to build sure it accurately captures your expectations. If there's something you do not understand or that you simply wish to change, that is the time to seek clarification or make any amendments.
Briefing your copywriter: practical suggestions along with a proven checklist
Briefing your copywriter is almost certainly the most crucial parts in the writing process; it's also one of the most neglected. As a copywriting client, you've a thousand and one items to do, and only one of them may be the writing of the website/brochure/case study/newsletter content. The last issue you desire to try and do is write a brief to your copywriter. But right here are some causes why you incredibly ought to make the work (or at least support your copywriter do it for you), and also a practical proven checklist to help you.
(1) Briefing your copywriter always helps you
Briefing your copywriter properly usually pays off. Experience with big and modest copywriting consumers in Gloucestershire and across the UK bears out the significance of often working from a written briefing. A copywriter brief does not need to be a extended document. In fact, 'short and concise' normally packs much more power, and is additional almost certainly to be followed during the project. Most copywriter briefs can be condensed to one or two sides of A4. And remember how the brief will commonly be supported by the other source material you will be providing.
(2) Taking the briefing seriously provides a solid basis for excellent work
When preparing your briefing and during your copywriting project, you and your copywriter each have responsibilities. By taking these seriously you'll give your copywriter the most feasible basis for delivering work which will do full justice for ones business:
Client:
Offer relevant source information Answer the copywriter's queries honestly and in sufficient detail In an ideal world, write the brief to your copywriter Exactly where possible, to avoid changing the goalposts mid-project
Copywriter:
To ask suitably probing queries to get towards the heart of your expectations to your work. During the true world, to help you draft a brief To follow the agreed briefing document
From experience, receiving a written copywriting briefing during the customer stands out as the exception. Don't worry; many copywriters will probably be willing to allow you to by drafting a brief according to their copywriting checklist and their fact-finding conversations with you.
(3) A proven copywriting checklist helps you make certain you've covered everything
Here's a proven copywriting checklist that works well for this particular website, technical and PR copywriter.
Project name Company Brand name for product/service Client details Key contact and day-to-day contact (if different) What's the work becoming commissioned? Background towards the work Business/product USPs What's the work of the copy? In which will the copy be used? Media details What need to the reader think right after they have read the copy? Budget Length/estimated term count Once will be the work required? Are their any fixed timeline dates that should be met? Target audience Any controlled vocabulary? Style issues (British or North American English; any special style difficulties being considered?) Underlying tone on the brand (formal/informal, authoritative, conservative, fun, etc) Delivery normal (mine is MS Word) Any third party involvement? Buyer resources supplied or being supplied (append documents to the brief). Rights, confidentiality etc. Any other information?
TIP: Ask your copywriter if they have a regular briefing type to capture this information. This will act as a useful prompt when you are thinking via your requirements.
(4) Obtaining the brief agreed early avoids wasted time later
The brief ought to often be in place and agreed before your copywriter starts writing. Typically, issues with the brief will likely be defined during your 1st telephone or email dialogue with a copywriter. This will then be designed into a formal brief to accompany an estimate or quotation. Budget at least a couple of hours to contemplate your writing project (TIP: jobs from the checklist systematically ) previous to writing your brief (or briefing your copywriter to do it for you).
Tempting though it may be to expect your copywriter to start writing immediately, the preparation of the brief (even for urgent work) is crucial to ensure that you simply and your copywriter are working for the same objective. Being a copywriting client, a well-written copywriter briefing based on a logical checklist avoids anybody heading off within the wrong direction and helps make certain that you get the work you're expecting.
(5) Checking the copywriting brief thoroughly gives you the chance to make certain all your needs are covered
When the brief arrives in your quotation or estimate, read it carefully to create certain it accurately captures your expectations. If there's some thing you don't understand or that you simply need to change, this really is the time to seek clarification or make any amendments.
Briefing your copywriter: practical suggestions plus a proven checklist
Briefing your copywriter is likely the most important parts of the writing process; it's also one of the most neglected. Being a copywriting client, you've got a thousand and one elements to do, and only a single of them could be the writing of one's website/brochure/case study/newsletter content. The last factor you would like to do is write a brief for your copywriter. But the following are some factors why you quite ought to make the work (or at least aid your copywriter do it for you), and also a practical proven checklist to aid you.
(1) Briefing your copywriter often helps you
Briefing your copywriter properly usually pays off. Experience with large and tiny copywriting shoppers in Gloucestershire and across the UK bears out the significance of often working from a written briefing. A copywriter brief doesn't must be a long document. In fact, 'short and concise' normally packs a lot more power, and is more almost certainly to be followed during the project. Most copywriter briefs can be condensed to one or 2 sides of A4. And remember that the brief will normally be supported by the other source material you will be providing.
(2) Taking the briefing seriously provides a solid basis for very good work
When preparing your briefing and during your copywriting project, you and your copywriter both have responsibilities. By taking these seriously you'll give your copywriter the best feasible basis for delivering jobs which will do full justice for the business:
Client:
Provide relevant source information Answer the copywriter's queries honestly and in ample detail In an ideal world, write the brief for your copywriter Where possible, to avoid changing the goalposts mid-project
Copywriter:
To ask suitably probing queries for getting towards heart of the expectations to your work. In the real world, to allow you to draft a brief To follow the agreed briefing document
From experience, obtaining a written copywriting briefing in the customer is the exception. Do not worry; numerous copywriters are going to be willing to allow you to by drafting a brief according to their copywriting checklist and their fact-finding conversations with you.
(3) A proven copywriting checklist helps you ensure you've covered everything
Here's a proven copywriting checklist that works well for this particular website, technical and PR copywriter.
Project name Company Brand name for product/service Consumer details Key contact and day-to-day contact (if different) What is the work getting commissioned? Background to the work Business/product USPs What is the career in the copy? Where will the copy be used? Media details What should the reader believe following they've read the copy? Budget Length/estimated term count As soon as will be the jobs required? Are their any fixed timeline dates that must be met? Target audience Any controlled vocabulary? Sort difficulties (British or North American English; any specific sort difficulties being considered?) Underlying tone with the brand (formal/informal, authoritative, conservative, fun, etc) Delivery frequent (mine is MS Word) Any third party involvement? Buyer resources supplied or being supplied (append documents for the brief). Rights, confidentiality etc. Any other information?
TIP: Ask your copywriter if they have a regular briefing type to capture this information. This will act like a useful prompt whenever you are thinking through your requirements.
(4) Acquiring the brief agreed early avoids wasted time later
The brief need to always be in location and agreed previous to your copywriter starts writing. Typically, elements on the brief will probably be defined during your first telephone or email dialogue having a copywriter. This will then be designed into a formal brief to accompany an estimate or quotation. Budget at least a couple of hours to contemplate your writing project (TIP: jobs in the checklist systematically ) prior to writing your brief (or briefing your copywriter to complete it for you).
Tempting while it may be to expect your copywriter to start writing immediately, the preparation of a brief (even for urgent work) is critical to make certain that you simply and your copywriter are working towards exact same objective. Being a copywriting client, a well-written copywriter briefing in accordance with a logical checklist avoids anybody going off in the wrong direction and helps make certain that you get the jobs you happen to be expecting.
(5) Checking the copywriting brief thoroughly gives you the chance to make sure all your needs are covered
When the brief arrives with your quotation or estimate, read it carefully to produce certain it accurately captures your expectations. If there's something you don't realize or that you simply want to change, this really is the time to seek clarification or make any amendments.
Briefing your copywriter: practical suggestions and a proven checklist
Briefing your copywriter is likely one of the most significant parts with the writing process; it is also probably the most neglected. As a copywriting client, you've a thousand and a single items to do, and only 1 of them will be the writing of the website/brochure/case study/newsletter content. The last issue you desire to accomplish is write a brief for your copywriter. But here are some factors why you incredibly need to make the work (or at least assist your copywriter do it for you), including a practical proven checklist to assist you.
(1) Briefing your copywriter always helps you
Briefing your copywriter properly usually pays off. Experience with large and small copywriting consumers in Gloucestershire and across the UK bears out the importance of often working from a written briefing. A copywriter brief doesn't need to be a extended document. In fact, 'short and concise' generally packs far more power, and is more likely to be followed during the project. Most copywriter briefs can be condensed to a single or a couple of sides of A4. And remember how the brief will typically be supported by the other source material you'll be providing.
(2) Taking the briefing seriously provides a solid basis for very good work
When preparing your briefing and during your copywriting project, you and your copywriter each have responsibilities. By taking these seriously you'll give your copywriter probably the most feasible basis for delivering jobs that will do full justice for your business:
Client:
Provide relevant source information Answer the copywriter's queries honestly and in ample detail In an ideal world, write the brief to your copywriter In which possible, to avoid changing the goalposts mid-project
Copywriter:
To ask suitably probing questions to acquire on the heart of one's expectations for the work. Inside the real world, to allow you to draft a brief To follow the agreed briefing document
From experience, acquiring a written copywriting briefing during the customer could be the exception. Do not worry; quite a few copywriters will be willing to allow you to by drafting a brief in accordance with their copywriting checklist and their fact-finding conversations with you.
(3) A proven copywriting checklist helps you make certain you have covered everything
Here's a proven copywriting checklist that works well for this specific website, technical and PR copywriter.
Project name Company Brand name for product/service Client details Key contact and day-to-day contact (if different) What's the jobs becoming commissioned? Background towards the work Business/product USPs What's the task of the copy? Where will the copy be used? Media details What ought to the reader believe following they have read the copy? Budget Length/estimated term count As soon as may be the jobs required? Are their any fixed timeline dates that needs to be met? Target audience Any controlled vocabulary? Kind issues (British or North American English; any specific sort problems being considered?) Underlying tone with the brand (formal/informal, authoritative, conservative, fun, etc) Delivery normal (mine is MS Word) Any third party involvement? Client resources supplied or to become supplied (append documents towards the brief). Rights, confidentiality etc. Any other information?
TIP: Ask your copywriter if they have a normal briefing type to capture this information. This will act as a intriguing prompt when you are thinking through your requirements.
(4) Having the brief agreed early avoids wasted time later
The brief must usually be in place and agreed ahead of your copywriter starts writing. Typically, elements from the brief is going to be defined during your very first telephone or email dialogue using a copywriter. This will then be created into a formal brief to accompany an estimate or quotation. Budget at least 2 hours to consider your writing project (TIP: jobs from your checklist systematically ) just before writing your brief (or briefing your copywriter to accomplish it for you).
Tempting even though it can be to expect your copywriter to begin writing immediately, the preparation of a brief (even for urgent work) is crucial to make certain which you and your copywriter are working towards exact same objective. As being a copywriting client, a well-written copywriter briefing based on a logical checklist avoids any person going off during the wrong direction and helps make certain which you get the jobs you are expecting.
(5) Checking the copywriting brief thoroughly gives you the chance to create sure all your needs are covered
When the brief arrives as part of your quotation or estimate, read it carefully to generate sure it accurately captures your expectations. If there is a thing you do not understand or which you would like to change, this really is the time to seek clarification or make any amendments.
Briefing your copywriter is almost certainly the most essential parts on the writing process; it is also one of the most neglected. Being a copywriting client, you've got a thousand and one issues to do, and only a single of them is the writing of one's website/brochure/case study/newsletter content. The last point you want to accomplish is write a brief to your copywriter. But the following are some factors why you really need to make the effort (or at least aid your copywriter do it for you), and also a practical proven checklist to support you.
(1) Briefing your copywriter often helps you
Briefing your copywriter properly always pays off. Experience with big and smaller copywriting shoppers in Gloucestershire and across the UK bears out the value of always working from a written briefing. A copywriter brief does not need to be a long document. In fact, 'short and concise' normally packs additional power, and is more likely to become followed during the project. Most copywriter briefs can also be condensed to 1 or 2 sides of A4. And remember how the brief will usually be supported by another source material you will be providing.
(2) Taking the briefing seriously provides a solid basis for good work
When preparing your briefing and during your copywriting project, you and your copywriter both have responsibilities. By taking these seriously you will give your copywriter the best feasible basis for delivering jobs which will do full justice for the business:
Client:
Offer relevant source information Answer the copywriter's queries honestly and in adequate detail In an ideal world, write the brief to your copywriter In which possible, to avoid changing the goalposts mid-project
Copywriter:
To ask suitably probing questions to have towards heart of the expectations for your work. Within the real world, to allow you to draft a brief To follow the agreed briefing document
From experience, obtaining a written copywriting briefing during the consumer stands out as the exception. Don't worry; many copywriters will likely be willing to allow you to by drafting a brief according to their copywriting checklist and their fact-finding conversations with you.
(3) A proven copywriting checklist helps you make certain you have covered everything
Here's a proven copywriting checklist that works well for this specific website, technical and PR copywriter.
Project name Company Brand name for product/service Consumer details Key contact and day-to-day contact (if different) What is the jobs being commissioned? Background on the work Business/product USPs What's the job with the copy? Where will the copy be used? Media details What must the reader believe following they have read the copy? Budget Length/estimated word count Once may be the work required? Are their any fixed timeline dates that should be met? Target audience Any controlled vocabulary? Type problems (British or North American English; any particular kind problems being considered?) Underlying tone in the brand (formal/informal, authoritative, conservative, fun, etc) Delivery frequent (mine is MS Word) Any third party involvement? Client resources supplied or to be supplied (append documents towards brief). Rights, confidentiality etc. Any other information?
TIP: Ask your copywriter if they've a standard briefing form to capture this information. This will act like a useful prompt when you are thinking through your requirements.
(4) Obtaining the brief agreed early avoids wasted time later
The brief need to usually be in place and agreed prior to your copywriter starts writing. Typically, things with the brief will probably be defined during your first telephone or email dialogue using a copywriter. This will then be produced into a formal brief to accompany an estimate or quotation. Budget at least 2 hours to look at your writing project (TIP: jobs in the checklist systematically ) before writing your brief (or briefing your copywriter to accomplish it for you).
Tempting while it can be to expect your copywriter to start writing immediately, the preparation of the brief (even for urgent work) is important to make sure which you and your copywriter are working towards same objective. Being a copywriting client, a well-written copywriter briefing in accordance with a logical checklist avoids anybody heading off in the wrong direction and helps make sure that you just get the work you're expecting.
(5) Checking the copywriting brief thoroughly gives you the chance to make certain all your needs are covered
When the brief arrives as part of your quotation or estimate, read it carefully to build sure it accurately captures your expectations. If there's something you do not understand or that you simply wish to change, that is the time to seek clarification or make any amendments.
Briefing your copywriter: practical suggestions along with a proven checklist
Briefing your copywriter is almost certainly the most crucial parts in the writing process; it's also one of the most neglected. As a copywriting client, you've a thousand and one items to do, and only one of them may be the writing of the website/brochure/case study/newsletter content. The last issue you desire to try and do is write a brief to your copywriter. But right here are some causes why you incredibly ought to make the work (or at least support your copywriter do it for you), and also a practical proven checklist to help you.
(1) Briefing your copywriter always helps you
Briefing your copywriter properly usually pays off. Experience with big and modest copywriting consumers in Gloucestershire and across the UK bears out the significance of often working from a written briefing. A copywriter brief does not need to be a extended document. In fact, 'short and concise' normally packs much more power, and is additional almost certainly to be followed during the project. Most copywriter briefs can be condensed to one or two sides of A4. And remember how the brief will commonly be supported by the other source material you will be providing.
(2) Taking the briefing seriously provides a solid basis for excellent work
When preparing your briefing and during your copywriting project, you and your copywriter each have responsibilities. By taking these seriously you'll give your copywriter the most feasible basis for delivering work which will do full justice for ones business:
Client:
Offer relevant source information Answer the copywriter's queries honestly and in sufficient detail In an ideal world, write the brief to your copywriter Exactly where possible, to avoid changing the goalposts mid-project
Copywriter:
To ask suitably probing queries to get towards the heart of your expectations to your work. During the true world, to help you draft a brief To follow the agreed briefing document
From experience, receiving a written copywriting briefing during the customer stands out as the exception. Don't worry; many copywriters will probably be willing to allow you to by drafting a brief according to their copywriting checklist and their fact-finding conversations with you.
(3) A proven copywriting checklist helps you make certain you've covered everything
Here's a proven copywriting checklist that works well for this particular website, technical and PR copywriter.
Project name Company Brand name for product/service Client details Key contact and day-to-day contact (if different) What's the work becoming commissioned? Background towards the work Business/product USPs What's the work of the copy? In which will the copy be used? Media details What need to the reader think right after they have read the copy? Budget Length/estimated term count Once will be the work required? Are their any fixed timeline dates that should be met? Target audience Any controlled vocabulary? Style issues (British or North American English; any special style difficulties being considered?) Underlying tone on the brand (formal/informal, authoritative, conservative, fun, etc) Delivery normal (mine is MS Word) Any third party involvement? Buyer resources supplied or being supplied (append documents to the brief). Rights, confidentiality etc. Any other information?
TIP: Ask your copywriter if they have a regular briefing type to capture this information. This will act as a useful prompt when you are thinking via your requirements.
(4) Obtaining the brief agreed early avoids wasted time later
The brief ought to often be in place and agreed before your copywriter starts writing. Typically, issues with the brief will likely be defined during your 1st telephone or email dialogue with a copywriter. This will then be designed into a formal brief to accompany an estimate or quotation. Budget at least a couple of hours to contemplate your writing project (TIP: jobs from the checklist systematically ) previous to writing your brief (or briefing your copywriter to do it for you).
Tempting though it may be to expect your copywriter to start writing immediately, the preparation of the brief (even for urgent work) is crucial to ensure that you simply and your copywriter are working for the same objective. Being a copywriting client, a well-written copywriter briefing based on a logical checklist avoids anybody heading off within the wrong direction and helps make certain that you get the work you're expecting.
(5) Checking the copywriting brief thoroughly gives you the chance to make certain all your needs are covered
When the brief arrives in your quotation or estimate, read it carefully to create certain it accurately captures your expectations. If there's some thing you don't understand or that you simply need to change, this really is the time to seek clarification or make any amendments.
Briefing your copywriter: practical suggestions plus a proven checklist
Briefing your copywriter is likely the most important parts of the writing process; it's also one of the most neglected. Being a copywriting client, you've got a thousand and one elements to do, and only a single of them could be the writing of one's website/brochure/case study/newsletter content. The last factor you would like to do is write a brief for your copywriter. But the following are some factors why you quite ought to make the work (or at least aid your copywriter do it for you), and also a practical proven checklist to aid you.
(1) Briefing your copywriter often helps you
Briefing your copywriter properly usually pays off. Experience with large and tiny copywriting shoppers in Gloucestershire and across the UK bears out the significance of often working from a written briefing. A copywriter brief doesn't must be a long document. In fact, 'short and concise' normally packs a lot more power, and is more almost certainly to be followed during the project. Most copywriter briefs can be condensed to one or 2 sides of A4. And remember that the brief will normally be supported by the other source material you will be providing.
(2) Taking the briefing seriously provides a solid basis for very good work
When preparing your briefing and during your copywriting project, you and your copywriter both have responsibilities. By taking these seriously you'll give your copywriter the best feasible basis for delivering jobs which will do full justice for the business:
Client:
Provide relevant source information Answer the copywriter's queries honestly and in ample detail In an ideal world, write the brief for your copywriter Where possible, to avoid changing the goalposts mid-project
Copywriter:
To ask suitably probing queries for getting towards heart of the expectations to your work. In the real world, to allow you to draft a brief To follow the agreed briefing document
From experience, obtaining a written copywriting briefing in the customer is the exception. Do not worry; numerous copywriters are going to be willing to allow you to by drafting a brief according to their copywriting checklist and their fact-finding conversations with you.
(3) A proven copywriting checklist helps you ensure you've covered everything
Here's a proven copywriting checklist that works well for this particular website, technical and PR copywriter.
Project name Company Brand name for product/service Consumer details Key contact and day-to-day contact (if different) What is the work getting commissioned? Background to the work Business/product USPs What is the career in the copy? Where will the copy be used? Media details What should the reader believe following they've read the copy? Budget Length/estimated term count As soon as will be the jobs required? Are their any fixed timeline dates that must be met? Target audience Any controlled vocabulary? Sort difficulties (British or North American English; any specific sort difficulties being considered?) Underlying tone with the brand (formal/informal, authoritative, conservative, fun, etc) Delivery frequent (mine is MS Word) Any third party involvement? Buyer resources supplied or being supplied (append documents for the brief). Rights, confidentiality etc. Any other information?
TIP: Ask your copywriter if they have a regular briefing type to capture this information. This will act like a useful prompt whenever you are thinking through your requirements.
(4) Acquiring the brief agreed early avoids wasted time later
The brief need to always be in location and agreed previous to your copywriter starts writing. Typically, elements on the brief will probably be defined during your first telephone or email dialogue having a copywriter. This will then be designed into a formal brief to accompany an estimate or quotation. Budget at least a couple of hours to contemplate your writing project (TIP: jobs in the checklist systematically ) prior to writing your brief (or briefing your copywriter to complete it for you).
Tempting while it may be to expect your copywriter to start writing immediately, the preparation of a brief (even for urgent work) is critical to make certain that you simply and your copywriter are working towards exact same objective. Being a copywriting client, a well-written copywriter briefing in accordance with a logical checklist avoids anybody going off in the wrong direction and helps make certain that you get the jobs you happen to be expecting.
(5) Checking the copywriting brief thoroughly gives you the chance to make sure all your needs are covered
When the brief arrives with your quotation or estimate, read it carefully to produce certain it accurately captures your expectations. If there's something you don't realize or that you simply want to change, this really is the time to seek clarification or make any amendments.
Briefing your copywriter: practical suggestions and a proven checklist
Briefing your copywriter is likely one of the most significant parts with the writing process; it is also probably the most neglected. As a copywriting client, you've a thousand and a single items to do, and only 1 of them will be the writing of the website/brochure/case study/newsletter content. The last issue you desire to accomplish is write a brief for your copywriter. But here are some factors why you incredibly need to make the work (or at least assist your copywriter do it for you), including a practical proven checklist to assist you.
(1) Briefing your copywriter always helps you
Briefing your copywriter properly usually pays off. Experience with large and small copywriting consumers in Gloucestershire and across the UK bears out the importance of often working from a written briefing. A copywriter brief doesn't need to be a extended document. In fact, 'short and concise' generally packs far more power, and is more likely to be followed during the project. Most copywriter briefs can be condensed to a single or a couple of sides of A4. And remember how the brief will typically be supported by the other source material you'll be providing.
(2) Taking the briefing seriously provides a solid basis for very good work
When preparing your briefing and during your copywriting project, you and your copywriter each have responsibilities. By taking these seriously you'll give your copywriter probably the most feasible basis for delivering jobs that will do full justice for your business:
Client:
Provide relevant source information Answer the copywriter's queries honestly and in ample detail In an ideal world, write the brief to your copywriter In which possible, to avoid changing the goalposts mid-project
Copywriter:
To ask suitably probing questions to acquire on the heart of one's expectations for the work. Inside the real world, to allow you to draft a brief To follow the agreed briefing document
From experience, acquiring a written copywriting briefing during the customer could be the exception. Do not worry; quite a few copywriters will be willing to allow you to by drafting a brief in accordance with their copywriting checklist and their fact-finding conversations with you.
(3) A proven copywriting checklist helps you make certain you have covered everything
Here's a proven copywriting checklist that works well for this specific website, technical and PR copywriter.
Project name Company Brand name for product/service Client details Key contact and day-to-day contact (if different) What's the jobs becoming commissioned? Background towards the work Business/product USPs What's the task of the copy? Where will the copy be used? Media details What ought to the reader believe following they have read the copy? Budget Length/estimated term count As soon as may be the jobs required? Are their any fixed timeline dates that needs to be met? Target audience Any controlled vocabulary? Kind issues (British or North American English; any specific sort problems being considered?) Underlying tone with the brand (formal/informal, authoritative, conservative, fun, etc) Delivery normal (mine is MS Word) Any third party involvement? Client resources supplied or to become supplied (append documents towards the brief). Rights, confidentiality etc. Any other information?
TIP: Ask your copywriter if they have a normal briefing type to capture this information. This will act as a intriguing prompt when you are thinking through your requirements.
(4) Having the brief agreed early avoids wasted time later
The brief must usually be in place and agreed ahead of your copywriter starts writing. Typically, elements from the brief is going to be defined during your very first telephone or email dialogue using a copywriter. This will then be created into a formal brief to accompany an estimate or quotation. Budget at least 2 hours to consider your writing project (TIP: jobs from your checklist systematically ) just before writing your brief (or briefing your copywriter to accomplish it for you).
Tempting even though it can be to expect your copywriter to begin writing immediately, the preparation of a brief (even for urgent work) is crucial to make certain which you and your copywriter are working towards exact same objective. As being a copywriting client, a well-written copywriter briefing based on a logical checklist avoids any person going off during the wrong direction and helps make certain which you get the jobs you are expecting.
(5) Checking the copywriting brief thoroughly gives you the chance to create sure all your needs are covered
When the brief arrives as part of your quotation or estimate, read it carefully to generate sure it accurately captures your expectations. If there is a thing you do not understand or which you would like to change, this really is the time to seek clarification or make any amendments.
About the Author:
Briefing Your Copywriter - practical recommendation and a confirmed tick list - copy writer and ghostwriter
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