You can find so much hype within the Search engine optimization industry probably because it is a techno field plus is very competitive so everyone is endeavouring to eyebrow everyone else and get the upper edge.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimization playing field.
Yes SEO can be technical but only usually when you got it completely wrong at the beginning - your internet site that is. If you did not employ a good SEO consultant to supply you with the run down Before you decide to start building then you most definitely ended up with a website pierced with a thousand Search engine optimisation holes. These websites can take some fixing for sure. Most web designers do not know anything about Search engine optimization and what they do know they infrequently put into action because they aren't requested to by you! Not selecting a good Search engine optimization consultant is like developing a three storey property without using an architect and engineer and expecting the builder to get it right - no way.
I encounter a good Search engine optimization site once in every 100 internet sites. It is a very poor track record for web-developers. Every other single website is a ship full of holes sinking in the lower zones of page 196 of Google!
So aside from adding some vibrant pros to this piece I guess I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google makes use of backlinks a lot right now to judge a web sites popularity. However, it is currently very easy to create back links of good quality in significant amounts to unbalance the ranking game. Google knows it has to find a way to balance this out. When it does, most people's position will come crashing to the ground overnight.
On the other hand, Google always wants Top quality content - the best it can display. Should you have this, then because content is the only reason why we have search engines in the first place, your website will usually excel regardless of what twists and turns Google puts its search engine algorithms through.
In no way ever neglect that content is king within the Search engine optimization jungle. Ignore at your peril.
We fought to get content on customers internet sites for so long until we built it into our Search engine optimization ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their web sites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.
Your content delivery engines needs to be well tuned
Don't believe that anyone can easily merely add content to a site and miss out on the platform you happen to be adding it to. Google wants to be sure that the content is not only the best for the keyword and key phrase requested, but it also gives the very best user experience. So be sure to cross your T's and dot your Search engine optimization eyes when it comes to ensuring your site delivers the very best experience such as doing these :
Ensure your server is quick - Google a short while ago added this one - upgrade right now if it takes too long to download your webpages
Be sure ALL images have ALT tags WITH meaningful content
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be utilised throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are no less than 300 words of meaningful textual content on any page - the more the better for Google
Make certain that if you are utilizing a Website cms that the URL's are fixed so only words show up (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your internet site (maybe you have a flash site), then at the least add a blog attached to your website - this helps a great deal
When you next renew your current domain, renew for at least three years - of course longevity shows maturity and increases trust
Inbound links and more back-links
And lastly don't cease back-linking. Right now it is the powerhouse for Search engine optimization but don't rely on this for the long term.
So I hope this has helped 'de-hype' a few of the Search engine optimisation resources available and helped you along the SEO road a little bit further.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimization playing field.
Yes SEO can be technical but only usually when you got it completely wrong at the beginning - your internet site that is. If you did not employ a good SEO consultant to supply you with the run down Before you decide to start building then you most definitely ended up with a website pierced with a thousand Search engine optimisation holes. These websites can take some fixing for sure. Most web designers do not know anything about Search engine optimization and what they do know they infrequently put into action because they aren't requested to by you! Not selecting a good Search engine optimization consultant is like developing a three storey property without using an architect and engineer and expecting the builder to get it right - no way.
I encounter a good Search engine optimization site once in every 100 internet sites. It is a very poor track record for web-developers. Every other single website is a ship full of holes sinking in the lower zones of page 196 of Google!
So aside from adding some vibrant pros to this piece I guess I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google makes use of backlinks a lot right now to judge a web sites popularity. However, it is currently very easy to create back links of good quality in significant amounts to unbalance the ranking game. Google knows it has to find a way to balance this out. When it does, most people's position will come crashing to the ground overnight.
On the other hand, Google always wants Top quality content - the best it can display. Should you have this, then because content is the only reason why we have search engines in the first place, your website will usually excel regardless of what twists and turns Google puts its search engine algorithms through.
In no way ever neglect that content is king within the Search engine optimization jungle. Ignore at your peril.
We fought to get content on customers internet sites for so long until we built it into our Search engine optimization ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their web sites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.
Your content delivery engines needs to be well tuned
Don't believe that anyone can easily merely add content to a site and miss out on the platform you happen to be adding it to. Google wants to be sure that the content is not only the best for the keyword and key phrase requested, but it also gives the very best user experience. So be sure to cross your T's and dot your Search engine optimization eyes when it comes to ensuring your site delivers the very best experience such as doing these :
Ensure your server is quick - Google a short while ago added this one - upgrade right now if it takes too long to download your webpages
Be sure ALL images have ALT tags WITH meaningful content
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be utilised throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are no less than 300 words of meaningful textual content on any page - the more the better for Google
Make certain that if you are utilizing a Website cms that the URL's are fixed so only words show up (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your internet site (maybe you have a flash site), then at the least add a blog attached to your website - this helps a great deal
When you next renew your current domain, renew for at least three years - of course longevity shows maturity and increases trust
Inbound links and more back-links
And lastly don't cease back-linking. Right now it is the powerhouse for Search engine optimization but don't rely on this for the long term.
So I hope this has helped 'de-hype' a few of the Search engine optimisation resources available and helped you along the SEO road a little bit further.
About the Author:
Brak komentarzy:
Prześlij komentarz