Google's Matt Cutts dishes out the latest on tag clouds and how it bears upon search engine optimization. To start off, tag clouds are the visuals you see on the left or right side bar of a blog web site which are made up of words or tags that are in reality links to the tag pages on the web site. Frequently employed tags look bigger than those that are seldom employed. Cutts said there was a time when tag clouds were so grand in blogging that a lot of bloggers used them to make the site more appealing. But according to Google, using tag clouds may not be decent for search engine optimization.
This is because tag clouds can be overdone. And when this happens, Cutts explained that Google may mark your blog for keyword stuffing, which is a capital sin in search engine optimization. SEO uses just the adequate keyword density and relies on sound content to accomplish ranking.
Instead of creating tag clouds, Cutts personally urges employing categories, a thing which he himself does. Categories make it ampler for visitors to see articles or posts which are of value to them. More visitors to a web site gets the site rank higher in Google.
Though not providing a hardcore rule, Cutts suggested to think twice or thrice about using tag clouds. If it can be avoided, then not utilizing tags is advisable. But if not, then the lesser tags can have more beneficial effect.
But why not tag clouds? Because each word on the tag cloud is actually a link that leads to the tag URL. When a visitor clicks on a tag, prospects are he will be brought to the tag URL which has the same content as the blog post. This is how tag clouds make duplicate content. Google can penalize your blog for duplicate content. Apart from this, visitors who are looking for facilitative and noteworthy content may not feel pleased looking at the duplicate material present in numerous places in the site. It is a waste of time for visitors who want straight information in the littlest time period.
What is the lesson of the story? Content is indeed the bloodline of search engine optimization.
Here's Matt Cutts' instruction on tag clouds: http://www.trafficgenerationcafe.com/google-tag-clouds/.
This is because tag clouds can be overdone. And when this happens, Cutts explained that Google may mark your blog for keyword stuffing, which is a capital sin in search engine optimization. SEO uses just the adequate keyword density and relies on sound content to accomplish ranking.
Instead of creating tag clouds, Cutts personally urges employing categories, a thing which he himself does. Categories make it ampler for visitors to see articles or posts which are of value to them. More visitors to a web site gets the site rank higher in Google.
Though not providing a hardcore rule, Cutts suggested to think twice or thrice about using tag clouds. If it can be avoided, then not utilizing tags is advisable. But if not, then the lesser tags can have more beneficial effect.
But why not tag clouds? Because each word on the tag cloud is actually a link that leads to the tag URL. When a visitor clicks on a tag, prospects are he will be brought to the tag URL which has the same content as the blog post. This is how tag clouds make duplicate content. Google can penalize your blog for duplicate content. Apart from this, visitors who are looking for facilitative and noteworthy content may not feel pleased looking at the duplicate material present in numerous places in the site. It is a waste of time for visitors who want straight information in the littlest time period.
What is the lesson of the story? Content is indeed the bloodline of search engine optimization.
Here's Matt Cutts' instruction on tag clouds: http://www.trafficgenerationcafe.com/google-tag-clouds/.
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