poniedziałek, 26 marca 2012

Web Design For Women: What Works, What Sucks

By Anne Rowan


An enormous percentage of web end users are women. A new report issued by an internet retailing publication revealed that 58.9% of purchases in the European online retailing industry were done by women.

This makes perfect sense as a woman will not only buy for herself, but additionally for her partner, family, the home, and if she is working, for the office as well. If it's not because of her responsibilities, women also enjoy shopping devoid of the effort of having to line up on the check-out counter.

So if you are taking into consideration web design that could be alluring to the most number of internet users, make an effort to think designing for ladies even if your merchandise is not necessarily for the feminine gender.

What basics should your web design have? First, women wish to keep it uncomplicated. Unlike teens, they wouldn't have the time to do cyber interaction. Direct is the way in which to go. Basic map-reading and a noticeably standard white design works for women.

And yes, because females need to fit in so many responsibilities to perform and therefore do not have the luxury of time, the quickness of the web site matters a lot. To ascertain this, Avon.com has made it a priority to speed up loading time and processing time of the website. Currently it holds the 1st position for being the speediest site.

So consider the size of the files you set and make sure you code your web site in such a way the pages or after-effects, or what graphics you could have will load fast. Make sure that your check out interface will also load fast.

As a final point, you do need to put in important and exciting content about the product and service you are marketing. Women shoppers in reality read the label and product narrative before adding things to cart.




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