niedziela, 22 maja 2011

Important Aspects Of Writing Articles For Search Engine Optimization

By Fred N Baylor


It isn't important why you're writing, whether it's for a personal website, your blog, or to promote your business. In the end, failing to optimize your writing for the search engines means that you're missing out on a great deal of free traffic. The fact is, a lot of webmasters and Internet marketers don't focus on SEO focused articles because that just adds up to the work, but not doing it simply means that you're leaving money on the table. It takes just a bit of effort to focus on building a strong foundation for your articles so that they receive consistent visitors from the search engines.

You have to concentrate on writing articles that bring traffic from the search engines. No one can dispute that search engines are an ideal method for getting the attention that your blog or website needs. But when you combine article marketing with quality SEO, the results can be astounding. There are a lot of article marketers who have seen consistent feedback simply because their articles are being ranked by the search engines for their targeted keywords.

Keyword Stuffing is Wrong: One of the golden rules of writing SEO articles is to weave in keywords in the articles in the most natural manner. You should aim at having a keyword density of not more than 5% when you write your articles, anything more than that can put you in the danger zone. Search engines do not like articles that are stuffed with keywords because they aren't very reader friendly and they do seem spammy. You need to keep your articles sensible and only include the keywords when they feel necessary. Not only do you risk angering the search engines, your articles are not likely to be approved by the article directories if they are keyword stuffed.

Using Anchor Text in Your Resource Box: When compared to a plain text resource box, an HTML resource box makes a lot more sense from the SEO point of view. You should make a point of using your targeted keyword phrase as anchor text whenever it is humanly possible. When you do this you are telling the search engines that you want your site to be associated and ranked with those keywords. If you really want to make the most out of your article marketing efforts you should never ignore the power of an HTML resource box.

Do Not Use Incorrectly Spelled Keywords: There's a trend that many article marketers have started following, which is to include misspelled keywords in the article in order to get ranked for it. The truth of the matter is that you will not gain a lot of traffic with an incorrectly spelled word.

In conclusion, this article makes it clear that if you want to use article marketing and get the most benefit from it, then you have to know SEO. The more SEO focused your article is, the higher your chances of getting search engine traffic that makes sales.

But this doesn't mean that you bring down the quality of your article and only write for the search engines. You should know how to use a balanced strategy that will appease both your readers and the search engines.




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