sobota, 28 maja 2011

Searching For A Freelance Copywriter? Here's What You Need To Do

By Willie Green


A career that is suitable for both the corporate and freelance worlds is copywriting. From start-ups to restaurants, professional service providers, real estate agents, and local shops, it is an ideal resource for business in order to acquire the professional copywriting and editing they need. Hiring a freelance copywriter means you avoid hiring a permanent, full-time employee, paying for benefits, office space, a computer and equipment.

Here are a few tips you may want to consider if you are looking for editing work or as-needed copywriting for your next brochure, advertisement, press release, website, annual report, article, business proposal, technical manual, newsletter, or other written piece.

Look on freelance job boards. You'll find hundreds of providers with varying credentials and backgrounds. You can see what other clients have said since providers earn feedback for their services.

Try checking with any advertising or design agency. These businesses typically have worked with freelancers on an as-needed basis or they have copywriters on staff. It's likely that they could recommend one or two.

Expand your geographic view. Today, the Internet and email lets us work with service professionals at just about any locale. You might find a more qualified writer out of your geographic vicinity.

The results you get is what you paid for. It's true that you can probably find a writer in India that offers $5 per page for writing services. But think about this: you do get what you pay for. Check credentials, background and previous writing samples. You could be sacrificing quality content, native language word use and familiarity with the American culture for price. Plus, there's also the possibility of a costly lawsuit should you find out that your published piece is plagiarized.

Realize you're hiring a service provider and, as such, paying for someone's time. It's like a plumber, a lawyer, attorney, because in most cases because you are responsible for payment regardless of the results. Review their previous writing samples carefully, ensure they have the background you need, then trust they'll do the right job for your business.




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