niedziela, 5 czerwca 2011

Copywriting 101: Why Simplicity Works

By Ping Flores


How central is terrific copywriting to a company? It is the bloodline of a company's marketing campaign. A dependable copy makes all other marketing collaterals outstanding, and therefore impressive in inviting the target audience to purchase the merchandise or obtain the service. Many think that statements of exaggeration may make for a dependable copy, but this is not so. Consumers are knowledgeable, and read and scrutinise labels and product advertisements. If they feel that what is being said is all rhetorical words and not factual, then they might not be encouraged to buy a product. Simple and real copywriting done by professionals is what does the job.

Consumers are flooded with marketing messages that more or less pressure them into a purchasing decision. A well-prepared copy will rise amidst many common sales pitches.

There was a time when consumers started to feel full with marketing and advertising maneuvers that deviate from the true features of a particular product. Thus, the Marketing 2.0 movement, which in terms of cyberspace marketing is Web 2.0, was given birth. This means consumer-generated information about products and services being proposed online through discussion rooms, forums, product reviews on practically anything -- bags, toys, accessories, make-up, sports equipment, among others. But the discourses also have their limitation in terms of marketing. Company-provided copy for advertising and marketing still cannot be substituted, and this advent in direct consumer engagement in purchasing decision all the more stressed the need for greatest copy.

More clients take account the simple and factual copywriting. It has been said that one of the better ways to market a product is to be hidden. In terms of readying a copy, this simply means employing just the proper words and eradicating needless words to make an even louder assertion than when one puts a lot of words together. It means making the ware or service more visible by not dominating it with just fancy words.

Do you require good copywriting? Expert firms can cook words together that will best discover your brand and further your marketing and advertising effort. Remember, a copy that is simple, yet elegantly put together will be remembered better by the consumers who are looking for a more brilliant and factual information about a particular product or service. No hype, just supreme copywriting.




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