poniedziałek, 20 czerwca 2011

Getting Started on The Right Foot with Article Marketing

By Dorsey Yori


Getting targeted traffic through article marketing can be a simple process if you know what you're doing. If you are needing some help getting the most out of the process, then relax and keep on reading.

The backbone of your article marketing happens to be the keyword research. Understanding who you are targeting with your articles, though your keywords, is just a smart approach. Getting your hands on the right keywords will allow you to create articles that actually drive in quality search engine traffic. We would suggest you do your keyword research first, and then begin looking for facts for the content. How you want to do your SEO is up to you, and that will determine the keywords you choose. However, you should try to focus on one keyword per article, rather than going after multiple keyword phrases.

As you study expert articles, make note of how they use sub-headlines. You need to be careful about what you read concerning sub-headlines as some will tell you shorter articles do not need them. The use of sub-headlines will facilitate quick scanning and reading which is important on the net.

The usual pattern is to scan, and if they like what they think it is about, then they will slow down and read it more carefully. What you want to accomplish is well-organized articles using sub-headlines that are much like an outline. Once there is a basic gist for the meaning, then a higher likelihood of it being read will result. Also keep in mind that sub-headlines were taken from copywriting, so that should tell you something.

Also think about how you can re-purpose your articles that you publish online. You can easily turn the content of these articles into videos that you can publish and share on video sharing sites such as YouTube. There are tons of reasons why you should make use of video, and your articles just makes it easier. The videos don't really have to be that elaborate; you can create a simple slide show with a voiceover done you. Just be sure you optimize them and avoid making them too long. What you also want to achieve are others liking your videos so much they embed them into their sites and blogs.

As you know, this is the backbone of any article you write if you do not know the subject. So in a way, the quality and the speed of your writing also depends on how well your research is done, because that's how you get clarity. So in order to make things easier, do your article research a week in advance before you actually start writing the articles to get them published. How you wish to approach writing your titles and when is your call. Article writing is not hard to do, but it takes effort and specific knowledge to see the best results from it.




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