wtorek, 4 października 2011

Link Building Software And SEO

By Sam Jones


Many site owners are asking what is the best way to generate traffic because they understand that traffic is the lifeline for their sites. But there are many choices. Free traffic or paid traffic? Is there some automation tools like a software that he can use and get good results?

For starters, free traffic is better than paid traffic because it's longer lasting. And less risky in terms of investment. Free traffic is mainly bases on link building, and link building is a matter of providing content as well as link information in the content. It also involves distributing the content outside of the main website for the links to be effective. There are many software that can rewrite content and submit articles. But as far as generating good original seed content from scratch there's only one reliable product that can do it.

Can computer software really handle jobs like human, for tasks like article creation and marketing. Sure they can play chess, as IBM's Deep Blue proved that it can. But generating articles out of the blue? As it turns out, Yes there are software that can.

There are three kinds of software used in online marketing today. They all have something to do with content that will be used for building backlinks. The first kind of article software is a content rewriter, also called a spinner. It can rewrite an original seed article and create multiple versions of it by juggling words with synonyms. But it can't generate the original articles. You must provide it yourself. The second one is an article submitter. You give it your articles and it will submit the articles for you to article directories, blogs, forums, press releases, social media sites, social bookmarking sites, etc. This program can do submission on a massive scale, and automated to a scheduling that you plan ahead of the time. The third kind of software is an unique article generator. It produces unique and relevant content for an article topic from scratch. Though it won't be cogent or convincing, it nonetheless is readable and good for seed article.

Still, can anyone use an article generator software to write articles and save the time of researching and writing? How good, or how effective are the articles produced by such software seen from the eyes of the Search Engines? Do you have to edit the result in order for it to be presentable?

It all depends on what quality standards you have set for the articles. Search Engines can't really understand the meaning of any content anyway. They can calculate something to measure relevance, but not meaning. So if you are not happy with the rewriter or spinner when you do an "auto-spin", you better rewrite the spam or they would be unreadable. Still, for bulk content a spinner is still the most cost-effective solution available. If top quality is your goal, the only option is to write it yourself or hire a professional writer.

The point of creating articles is to build backlinks and to generate traffic. And backlinks is the key component for high ranking and massive traffic. So here is a look at what link building really is.

Link building, or building backlinks, is a process that get links from other websites to your website. Search engines use backlinks to decide how relevant and the level of quality of your site for a particular search term. If you want high ranking, building links is critical. Links are like "votes" from one site for another. It is this kind of vote of confidence that Yahoo, Bing, Google calculate where in the result page your site will be. The ranking will be for a specific term, e.g. "Hairdressers in Austin Texas", and that is what's called anchor text in the link.

If you decide that doing link building is too much work and would rather spend some money to get someone else to do it, then hiring an outside company is certainly an option. But before you do, it's a good idea to be clear about your goal. What is the niche you are in and what revenue you'd like to achieve and what traffic volume you want to have.

Finding an SEO company to do the link building work for you is a good option, provided you have a budget for it. Just post your service wanted ad in a local message board like Craig's List and you will be surely getting many responses. Be specific about what you need. Tell them whether you are marketing your site locally like in a city or town, or more broadly like the whole nation or even international. Don't just take their claim of what they can do blindly. Find out what is their track record and their guarantee. If they are not clear about it, may be it's better for you to seek another way.




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