One of the greatest challenges for online marketers who are non-writers is figuring out how to approach copywriting.
When people are in the throes of making a buying decision, you can help them tremendously by talking about benefits. The classic beginner mistake is to automatically latch onto the idea of a feature - and that is not the same as a benefit. The fact is that your audience will not respond to discussions about features, but they will respond to benefits. Any copy absent of benefits for the customer always under-performs because they do not immediately see why they should buy it. It is the benefits that will always be the focal point of your copy, and all else really will serve to support that. That is one thing that many people have a hard time with when they are trying to compose their own copy.
As you approach writing any kind of copy, you need to address the reader's emotions without going over the top and using hype. People buy stuff for emotional reasons, and even if you're giving them a free offer, you still need to get them to buy it. So if your copy resonates emotions and gets your prospects comfortable that way then you'll find a much better response coming your way. We feel this is not difficult to grasp, but using it effectively is another matter entirely. You can help your self immensely by trying to feel how they feel about what ever the problem is you are writing about. What your copy has to do is basically make the sale without doing any selling to the person.
It is critical to good copy that you understand what action you want people to take, and if you do not know then find out. Obviously, when you understand your objective, then that simple fact makes things much easier. Is everything you want to do clear in your mind? There are more questions that need to be answered, as well. Quite simply, your copy needs to reflect all your planning and solid research so it can convert as highly as possible. People and readers need to be led in the right direction in any copy, and that is how you can begin to make that happen.
Knowing how to write copy and recognize good copy is essential to your success on the net.
When people are in the throes of making a buying decision, you can help them tremendously by talking about benefits. The classic beginner mistake is to automatically latch onto the idea of a feature - and that is not the same as a benefit. The fact is that your audience will not respond to discussions about features, but they will respond to benefits. Any copy absent of benefits for the customer always under-performs because they do not immediately see why they should buy it. It is the benefits that will always be the focal point of your copy, and all else really will serve to support that. That is one thing that many people have a hard time with when they are trying to compose their own copy.
As you approach writing any kind of copy, you need to address the reader's emotions without going over the top and using hype. People buy stuff for emotional reasons, and even if you're giving them a free offer, you still need to get them to buy it. So if your copy resonates emotions and gets your prospects comfortable that way then you'll find a much better response coming your way. We feel this is not difficult to grasp, but using it effectively is another matter entirely. You can help your self immensely by trying to feel how they feel about what ever the problem is you are writing about. What your copy has to do is basically make the sale without doing any selling to the person.
It is critical to good copy that you understand what action you want people to take, and if you do not know then find out. Obviously, when you understand your objective, then that simple fact makes things much easier. Is everything you want to do clear in your mind? There are more questions that need to be answered, as well. Quite simply, your copy needs to reflect all your planning and solid research so it can convert as highly as possible. People and readers need to be led in the right direction in any copy, and that is how you can begin to make that happen.
Knowing how to write copy and recognize good copy is essential to your success on the net.
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