To write effectively, people must as a prerequisite understand what writing is all about.
That fact is equally as true for article marketers as for writers of hard copy.
The Net is filled with SEO tutorials which, among other things, recommend article marketing but few of these tutorials address the techniques of effective writing.
Writing is a human activity that permits one's thoughts to be put into a medium where they can be seen by others.
But, that said, there are huge differences in the quality and substance of today's writing , particularly online. Truth is, the Web is flooded with an enormous number of webpages and the content thereon, much of it incomprehensible and compounded by "webmasters" who gin out a steady stream of poorly written articles because many of these folks are using PLR articles and spinning software improperly.
The consequence? Their brand is hurt, potential traffic is lost, and many of their articles are removed by editors of article directories.
Here's a little advice and general guidelines for serious online entrepreneurs who understand the importance of maintaining quality in their article marketing strategy.
Tip1 Write with relevancy
Like everything else in life, writing needs to have a point. It must have a theme at its core around which the article is built.
Online users are seeking information or answers to their questions. If they figuratively ask you for the correct time of day, don't tell them how to build a clock!
Tip 2 Write with your own voice
Select your own voice and style. Don't try to sound like someone else. You want to stand out from your competition. Avoid using too much jargon and write clear, brief content. Create compelling headlines that capture readers ' attention quickly. Add your personality and humour to your website or blog, and do not be a copycat.
Tip 3 Optimize your content by adding well-researched relevant keywords
Writing web articles is different in one enormous respect from writing for other media: you must put in good keywords so searchers and search engines can find you.
Research keywords by utilizing online keyword research tools. Never stuff your content with too many or too frequently used keywords - make sure that the keywords you use are relevant to the theme of the article and sound natural.
Tip 4 Better a short, tight article than a long, meandering article
The longer the article, the more likely you'll veer away from its core theme and cause the reader to lose interest. Better to write a 300-500 word article that keeps the reader involved.
That fact is equally as true for article marketers as for writers of hard copy.
The Net is filled with SEO tutorials which, among other things, recommend article marketing but few of these tutorials address the techniques of effective writing.
Writing is a human activity that permits one's thoughts to be put into a medium where they can be seen by others.
But, that said, there are huge differences in the quality and substance of today's writing , particularly online. Truth is, the Web is flooded with an enormous number of webpages and the content thereon, much of it incomprehensible and compounded by "webmasters" who gin out a steady stream of poorly written articles because many of these folks are using PLR articles and spinning software improperly.
The consequence? Their brand is hurt, potential traffic is lost, and many of their articles are removed by editors of article directories.
Here's a little advice and general guidelines for serious online entrepreneurs who understand the importance of maintaining quality in their article marketing strategy.
Tip1 Write with relevancy
Like everything else in life, writing needs to have a point. It must have a theme at its core around which the article is built.
Online users are seeking information or answers to their questions. If they figuratively ask you for the correct time of day, don't tell them how to build a clock!
Tip 2 Write with your own voice
Select your own voice and style. Don't try to sound like someone else. You want to stand out from your competition. Avoid using too much jargon and write clear, brief content. Create compelling headlines that capture readers ' attention quickly. Add your personality and humour to your website or blog, and do not be a copycat.
Tip 3 Optimize your content by adding well-researched relevant keywords
Writing web articles is different in one enormous respect from writing for other media: you must put in good keywords so searchers and search engines can find you.
Research keywords by utilizing online keyword research tools. Never stuff your content with too many or too frequently used keywords - make sure that the keywords you use are relevant to the theme of the article and sound natural.
Tip 4 Better a short, tight article than a long, meandering article
The longer the article, the more likely you'll veer away from its core theme and cause the reader to lose interest. Better to write a 300-500 word article that keeps the reader involved.
About the Author:
Effective article marketing has three goals: building brand and authority, getting more traffic, and acquiring back links. Low quality articles hurt the brand and won't bring traffic so perceptive article marketing begins with learning how to write good articles.The days of throwing together a mish-mash of content and calling it a website are long past for those who want to succeed on the web and hope to build a good website.
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