You no doubt have a good clue that copywriting is not something you will become skillful at in a month or two. You cannot become proficient at it if you do not appreciate words or have no affinity for spending hours writing. If you dislike self-promotion or lack self-confidence, then that will prove to be a problem for you. The one thing that is a constant with a copywriting education is the need to stick with the fundamentals until you have mastered them.
Take in this very short lesson about several topics, and then go out and find more to learn and get to work.
When you're writing benefits of your product in your sales letter, make sure you balance them with the features. If you use that approach, then there will be both rational and emotional discussion, and you will make points with different kinds of people. What some suggest is you include both but make the benefit come second after the other. Do avoid only writing the features of the product or service because that will not convert well.
Sometimes talking about the features along with the benefits can work even better. So what that will provide is a more comprehensive idea about the product which is a good thing. You can mix things up any way you want, and you should feel free to test it as well. When you see letters, you tend to only see the benefits discussed, so do not leave that one out.
You want people to feel like they can trust you and the transaction, and that is the purpose for the guarantee. As you know, this is all about risk reversal and is will greatly help the reader feel better about the whole thing. Actually, this is probably one of the easiest parts of the entire copy because it is just nuts and bolts information. If you are afraid about the terms, then be careful because people are used to generous no-holds barred terms.
So you can take this stuff all the way to the bank and make a deposit, and commit yourself to going the complete distance.
Take in this very short lesson about several topics, and then go out and find more to learn and get to work.
When you're writing benefits of your product in your sales letter, make sure you balance them with the features. If you use that approach, then there will be both rational and emotional discussion, and you will make points with different kinds of people. What some suggest is you include both but make the benefit come second after the other. Do avoid only writing the features of the product or service because that will not convert well.
Sometimes talking about the features along with the benefits can work even better. So what that will provide is a more comprehensive idea about the product which is a good thing. You can mix things up any way you want, and you should feel free to test it as well. When you see letters, you tend to only see the benefits discussed, so do not leave that one out.
You want people to feel like they can trust you and the transaction, and that is the purpose for the guarantee. As you know, this is all about risk reversal and is will greatly help the reader feel better about the whole thing. Actually, this is probably one of the easiest parts of the entire copy because it is just nuts and bolts information. If you are afraid about the terms, then be careful because people are used to generous no-holds barred terms.
So you can take this stuff all the way to the bank and make a deposit, and commit yourself to going the complete distance.
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