The fact that Flash makes any site look very striking and become interactive at the same time cannot be discounted. A first time customer to a flash website would absolutely be entertained because Flash files make dynamic images, video and interactive pages possible. It absolutely makes online visitors more hooked on to the web site itself.
However, the very property itself of Flash is what makes it unfavorable at some point. Flash sites take time to download because of the heaviness of the files themselves. While it is true that they add charm and bring interest to the viewer, others just could not wait and therefore find ways to block the said content.
Consideration must be given to the end users. High speed DSL (digital subscriber line) users may not encounter this concern, but, it is important to note that not all people have access to this type of internet connection. Keep in mind that dial up connection still exists which supply limited internet bandwidth connection. The long wait for the large Flash files or pages to load then becomes a hassle for the online visitor.
What's in it for the business? Flash web sites instantly prettify products due to the presence of graphics, movies, sound effects, bitmap images and animations. Visually, they're very stimulating to the eyes. But every one of these mean nothing when the SEO or search engine optimization functionality of the website is at stake.
Some people find it frustrating when they have to go through intro pages or splash screens. People who just want to get some information on an item or services may end up searching the competitor's site that does not have these unnecessary elements. The web site's rankings in various search engines like Google and Yahoo will be highly affected and eventually the company's profits too.
Moreover, important data such as a product or service name or any pertinent information included in a Flash element won't be recognized in the online search. This will bring forth low traffic into the website and an almost nil search engine ranking. Remember that consumers continuously take communication to a higher level as can be seen with the influx of various mobile gadgets. Take advantage of this opportunity and get your web site in excellent shape.
However, the very property itself of Flash is what makes it unfavorable at some point. Flash sites take time to download because of the heaviness of the files themselves. While it is true that they add charm and bring interest to the viewer, others just could not wait and therefore find ways to block the said content.
Consideration must be given to the end users. High speed DSL (digital subscriber line) users may not encounter this concern, but, it is important to note that not all people have access to this type of internet connection. Keep in mind that dial up connection still exists which supply limited internet bandwidth connection. The long wait for the large Flash files or pages to load then becomes a hassle for the online visitor.
What's in it for the business? Flash web sites instantly prettify products due to the presence of graphics, movies, sound effects, bitmap images and animations. Visually, they're very stimulating to the eyes. But every one of these mean nothing when the SEO or search engine optimization functionality of the website is at stake.
Some people find it frustrating when they have to go through intro pages or splash screens. People who just want to get some information on an item or services may end up searching the competitor's site that does not have these unnecessary elements. The web site's rankings in various search engines like Google and Yahoo will be highly affected and eventually the company's profits too.
Moreover, important data such as a product or service name or any pertinent information included in a Flash element won't be recognized in the online search. This will bring forth low traffic into the website and an almost nil search engine ranking. Remember that consumers continuously take communication to a higher level as can be seen with the influx of various mobile gadgets. Take advantage of this opportunity and get your web site in excellent shape.
About the Author:
www.magicwebs.com.sg and Magic Webs. This article, Getting Your Website In Tip Top Shape has free reprint rights.
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