A year after releasing Google Caffeine, Google is currently making upgrades on its ranking algorithm to more fully provide new, timely as well as pertinent search results. Relating to the Official Google Blog, the "freshness" algorithm will impact up to 35 percent of searches.
Google Caffeine is an algo that allows Google to crawl and index the web for the up-to-the-minute, most relevant, as well as timely information for searchers. Caffeine enables Google to do this quickly and at an enormous extent.
In terms of searchers experience, just how will the enhanced Google Caffeine strike them? According to the Official Google Blog, if searchers, for example, enter a search for the Olympics, Google will send search results on the 2012 Olympics which is coming up next summer, instead of Olympics 1900 or any other year. Google gives priority to pertinent as well as timely search results even without the visitor specifying the year or time period related with the search focus.
How does Google Caffeine change the SEO game? Well, if before SEO article writing is wrapped around certain keywords, currently the keywords will have to be anchored on what's hot, new, and relevant. The good news is, Google has a device called the Google Trends which presents information on what are the trending topics around the worldwide web. It would be good therefore if SEO content will be anchored on these hot and trending topics.
For example, if you are a baby products company, then you should know that Justin Bieber's "baby" is a hot and trending theme as of press time. The news or gossip item is about the young pop artist allegedly impregnating a 20-year-old girl. You may as well ride this trend if you are a legal services firm, angle your article on paternity suit, which the girl reportedly filed versus Bieber.
It's true what Google blog said that people want information in the same way they love cookies new from the oven or a cool fruit juice in the summer. SEO agencies will have to gear up in pursuit of what's hot and most up-to-date in this world of fast-paced information dissemination.
Google Caffeine is an algo that allows Google to crawl and index the web for the up-to-the-minute, most relevant, as well as timely information for searchers. Caffeine enables Google to do this quickly and at an enormous extent.
In terms of searchers experience, just how will the enhanced Google Caffeine strike them? According to the Official Google Blog, if searchers, for example, enter a search for the Olympics, Google will send search results on the 2012 Olympics which is coming up next summer, instead of Olympics 1900 or any other year. Google gives priority to pertinent as well as timely search results even without the visitor specifying the year or time period related with the search focus.
How does Google Caffeine change the SEO game? Well, if before SEO article writing is wrapped around certain keywords, currently the keywords will have to be anchored on what's hot, new, and relevant. The good news is, Google has a device called the Google Trends which presents information on what are the trending topics around the worldwide web. It would be good therefore if SEO content will be anchored on these hot and trending topics.
For example, if you are a baby products company, then you should know that Justin Bieber's "baby" is a hot and trending theme as of press time. The news or gossip item is about the young pop artist allegedly impregnating a 20-year-old girl. You may as well ride this trend if you are a legal services firm, angle your article on paternity suit, which the girl reportedly filed versus Bieber.
It's true what Google blog said that people want information in the same way they love cookies new from the oven or a cool fruit juice in the summer. SEO agencies will have to gear up in pursuit of what's hot and most up-to-date in this world of fast-paced information dissemination.
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