czwartek, 10 maja 2012

Google Launches Search, Plus Your World

By Anne Sharp


January 2012 saw the launch of something new from Google: Google Search, Plus Your World. The focus of Search is now relevance. By signing in to your Google+ account, the search query will return personal results along with the default Search search results. This means that if you were looking up for dog parlor while signed in to Google+, then your search results can likely consist of a photo of a dog parlor which your friend shared, a comment on a dog parlor which your friend posted, or the website of a dog parlor which your associate in the Google+ circle has plus oned.

Google Search is now the number one search engine, so why implement Search, plus Your World? Google fuses in relevance to results even as we ask from our friends and relatives for their recommendation on things to do, films to watch, or the newest purchase. Now, search has a second level to it, and that is personal relevance to the searcher.

Is There An Effect To Web Optimization Of Google Search Plus Your World?

Might Google Search, plus Your World render site optimization extinct? Google Search allows onsite optimisation where websites with numerous backlinks have the advantage of landing on the front page of the results. But with the search results now made personalised for those logged in to Google+, how can optimisation work? Should web page owners set up Google+ accounts and start populating these with their circle of friends so the site still comes out even for personal search results?

An early experiment by an SEO specialist demonstrates that there could be advantage in being actively engaged in Google+. The experiment confirmed that for the same search keyword entered on the regular Search and while signed in to Google+, the default results would show together with personal search results if he was signed in to Google+. His web page did not appear on the default Search, but it appeared on the first page of Google Search, Plus Your World because the search keyword he entered was significant to his Google+ circle.

Is SEO Social Networking Focused Now?

This is a legitimate question to ask particularly as we are talking on Google, the leading search engine at present. What Google does, we must simply take note of. The only question to ask is, would there be a lot of individuals signing in to Google+, which is the means to do Search, plus Your World? It appears it is catching on and it would be sensible to take both standard Search and Search Plus Your World in consideration.




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