wtorek, 15 maja 2012

Why Choose Eco Friendly Brochure Printing

By Cheri Knowles


Brochures are printed to market a given business. Paper and ink are used. Eco friendly brochure printing aims at using environmentally friendly paper and ink when printing them. To uphold this, you need to adopt ways that promote preservation of the environment, like using biodegradable paper and ink. In short, you should aim at reducing environmental pollution.

Many consumers at the present are going green. This means if you promote it, the effort creates a good image for you and your company. This would be more appealing to the potential clients you are out to reach. You stand better chances since they are sure to rally to your call.

Perhaps you have never gone out to plant a tree or carry out a cleaning exercise. This would be an appropriate way to do something for the environment. By decreasing virgin paper demand, you reduce deforestation. Stand out and use recycled paper.

Petroleum inks are hazardous too. However, they can be substituted for other less harmful ones. These include soy, corn or vegetable oil inks. They are great products that give the same final outcome in regard to your printed products.

While you are using your brochures to market the business, it can also be used to create awareness. Including a special icon that shows the importance of using safe materials can appeal to the audience to do the same. On top of this, these types of brochures are cheaper.

Getting a business recognized is very important. This is why marketing is done. Adopting eco friendly brochure printing can lead to your business being recognized by international environmental organizations. Organizations like the Forest Stewardship give accreditation for efforts to preserve the environment. Getting accredited is a huge leap forward for your organization.




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