Search engines play an important role in making Internet browsing systematic. Most Internet users rely on search engines to find and retrieve information about a product, a person or anything that they may benefit from. And most importantly, online visitors treat the top list of search engines' result page as the most credible references for the information they are seeking. That is why it makes sense to make a Web Design that adheres to search engines' protocols.
For non-IT experts, the easiest way to understand how search engines work is to compare it with the system that libraries commonly apply, the Dewey Decimal System. A library catalog is present in all libraries. Researchers and book borrowers refer to a library catalog for the title, author and date of publication of the item they are looking for. Unless the book that a researcher is looking for is already in the library's database, researchers will not find the book even though it is physically present in the library.
The same goes for search engines: Unless a businessman submits his website to a search engine company, not much people will know about its existence in the World Wide Web. This is because spiders recognize only the information (found in a particular web page) that has been indexed.
Creating a web design that follows the search engines' ranking standards, however, is not enough to drive traffic to a website. A website needs optimisation so that it will land a consistent spot in the first page of search engines result list.
So aside from the visual value of the web design, websites also need to have a web page intended for informative articles. Relevant, key word-driven and regularly updated web content helps companies drive quality traffic to their website.
Nowadays, to design websites for search engines means mastering the site architecture and its content. Mastering web optimisation is not a one-time process, however. It involves maintenance, monitoring and even continuous testing to achieve virtual presence.
For non-IT experts, the easiest way to understand how search engines work is to compare it with the system that libraries commonly apply, the Dewey Decimal System. A library catalog is present in all libraries. Researchers and book borrowers refer to a library catalog for the title, author and date of publication of the item they are looking for. Unless the book that a researcher is looking for is already in the library's database, researchers will not find the book even though it is physically present in the library.
The same goes for search engines: Unless a businessman submits his website to a search engine company, not much people will know about its existence in the World Wide Web. This is because spiders recognize only the information (found in a particular web page) that has been indexed.
Creating a web design that follows the search engines' ranking standards, however, is not enough to drive traffic to a website. A website needs optimisation so that it will land a consistent spot in the first page of search engines result list.
So aside from the visual value of the web design, websites also need to have a web page intended for informative articles. Relevant, key word-driven and regularly updated web content helps companies drive quality traffic to their website.
Nowadays, to design websites for search engines means mastering the site architecture and its content. Mastering web optimisation is not a one-time process, however. It involves maintenance, monitoring and even continuous testing to achieve virtual presence.
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