niedziela, 25 września 2011

What In The Heck Are Private Label Rights?

By Paul Cunnington


When entering the Internet marketing world, you're certain to come across the term "private label rights." So, simply what does it mean?

If you are talking rights, it's usually in regard to articles, software, ebooks, etc. which are intellectual property. Private label rights (PLR) apply when the author of said product gives you the authority to alter it by any means you see fit and to claim it as your own. It's also possible to sell the new product you've created, but you can't offer the original product and rights in a similar manner that you purchased them. What you can and can't do is always specified in the private label rights agreement that came along together with your purchase.

To resell a product and provide PLR rights, you need master resale rights. These permit you to resell the product, as is, to anyone so that they can sell it in the same way that you purchased yours. You probably can't change it in any way, unless you also bought private label rights with it. You may be able to give the product away or to use it as a bonus with another product, but those rights are listed in the master resale rights contract that you received in the deal.

Check the legal agreements before deciding what to do with the private label or master resale rights product you bought. There may be restrictions. For example, some products must be given away freely, while others sold at a specific price. But there are other issues that could arise. For example EzineArticles.com doesn't approve of plr articles or any article that promotes their use, so if you are planning to upload PLR content to an article directory, it'll be a problem. Of course, it's easy to realise why.

Many people are apt to buy PLR content, and some of them may rewrite it, while others won't. That might be OK for your own website, but article directory sites don't want hundreds copies of the identical article being uploaded to their servers with different authors' names.

Not only that but the quality of the articles is often poor. You'll need to rewrite the content regardless of where you put it, and that is especially true if you want unique user generated content. Unless you substantially rewrite the articles, they won't help you much whatsoever.

Internet marketing with duplicate content material will not bring much search engine advantage simply because when there are a large number of the same article available, only one site will get credit from Google for having it. But imagine, too, a client seeing your name on an article they read elsewhere, supposedly written by someone else. Using plr articles "as-is" can hurt your credibility in the Internet marketing world.

If you're one of those people who just can't put together something to write about, private label rights articles could be the answer, if you utilize it correctly. Treat them as a guideline for doing all your own work. If you don't make the new articles considerably different, you'll be very restricted in where they can be placed, and you can't resell them, unless you bought master resale rights, too. If you go the PLR route, do it sensibly. Don't use them just so you can slap some content material up on the net. Though they might be OK in a bind, PLR material may be more work than you think.




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