poniedziałek, 19 września 2011

Why Twitter Marketing Is Good For Your Business

By Gunter Eibl


Perhaps the only business person who might not benefit from a Twitter marketing service would be the social network expert with a lot of extra time to take advantage of this amazing traffic generation tool. There are however very few social media experts with tons of extra time and most businessmen are busy focusing upon increasing sales, product development and running their companies. Twitter is an easy tool but using it correctly to achieve marketing goals is not easy.

Twitter has gained enormous popularity since its introduction in 2006. This social media network has drawn users from every walk of life, famous, the average and the infamous as well. Along with all those users, it has gained popularity as a marketing tool as well.

Part of the appeal of Twitter is the fact it is simple to use. A person needs only sign up for an account and they can begin to be heard by anyone who chooses to listen. Of course it may take a very long time to gain a large audience for the average person or business, unless they employ a marketing service.

Learning how to tweet correctly and assigning the time to tweet is often a challenge when using Twitter. The advantage of being able to post even from a cellphone can be useful but only if the post being sent is being read by the right group. In general a marketing campaign using Twitter requires frequent short and to the point posts designed to gain immediate responses.

When using a marketing service the quality varies just as with any other service. In most cases it is important to assure that the service is reputable and knowledgeable in social media marketing techniques. This is a standard requirement with any new service a business engages.

The business that could not benefit from a marketing service for social media is very rare. Only a business whose clients do not use the internet or are not familiar with social networking would not benefit. People with no familiarity with the internet or social networking are a very rare breed these days.

In this competitive business climate it is important to assure every advantage possible and Twitter as a marketing tool is one such advantage. Smaller and larger businesses are using these meeting places to announce sales, improve company visibility or even gain new customers. How successful Twitter is for marketing depends in a large part upon the goals of the business and the market service chosen.




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