poniedziałek, 11 lipca 2011

The 4 Secrets To Article Marketing

By Morten Elm


You have to promote your business; especially if it is completely new. One way to do that is using advertisements. But it is an expensive way to get attention. Instead you can use article marketing, which doesn't cost anything. Here you can find 4 great tips that will help you succeed.

1. Without doubt the most important part of all articles is the title. It must be exciting and create a curiosity in the mind of the reader. The article title must make the reader want to read more. Do also include relevant keywords when deciding for a title. The right keywords will make you article to be shown when searching. An extra bonus would be if you could also include the payback for them by reading the rest of the article.

2. You must also make sure that the article is well organized. Use a lot of numbers and bullets to stress important messages instead of just writing a lot of paragraphs. This will make it easier for the reader to remember the most important points; the result is a more memorable article.

3. Your article shall not just impress the reader. It must also be informative. So write and article that the average person can understand instead of using all the big words. Make it simple. If not it will be the same experience as when the doctor at the hospital use medical terms to explain to you that you have a stomach ache

4. The article is not done before you have written a summary. When uploading the article to article directories, you usually have to write 3-5 sentences that explains what the article is about. Use the summary to give the reader a reason to read the rest of the article. If the reader do not want to learn more, all you hard work is wasted.

That's it. By using the 4 methods you are on your way to make a great article. Just remember a great title, a well organized article using simple words and a relevant summary will make people want to read your article.

A good article will give you what advertising is all about: a lot of traffic to your new website.




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