According to a spokesperson for Godot Media, a well-known content writing service company, the whole of content and internet industry is likely to be greatly affected by the modifications in Google's search algorithm. This development is expected to improve the quality of search results, making it critical for websites to publish only good quality and useful content. Modifications in Google's search algorithm are expected to affect the current search engine rankings of webpages significantly.
In spite of the changes made in 2010, the Google team felt the need for additional changes to effectively tackle content farms. Google launched additional changes in late January this year to ensure that the top search results don't include spam or duplicate content.
Google makes use of an algorithm for ranking websites and for offering the most useful results to web users. Use of keywords, link popularity and more than 200 such criteria are taken into consideration in Google's search algorithm to rank websites. Rich original content is one of the key factors in deciding Google search rank of a webpage.
Google is continuously making changes in its algorithm to tackle spam, and provide useful content to searchers. "The primary objective of the recent changes in Google's search algorithm was to encourage the sites that offer relevant and unique content, and to penalize those offering duplicate content", said Godot Media spokesperson. According to Matt Cutts, the voice of Google search algorithm updates, the main reason for the two big modifications made in the search algorithm in 2010 were content farms and sites containing spam.
For search marketers, all these changes mean that they need to give more significance to the creation of original and useful content. The Godot Media representative also offered useful suggestions for search marketers to make the most of these changes and achieve higher search rankings for their websites.
Some useful tips for webmasters:
Invest your efforts in generation of unique and relevant content for your readers. Do not stuff articles with too many keywords. The keywords should not look out of place in the content and an optimum density should be maintained. The frequent algorithm changes have made Google very efficient in catching various types of content duplication. In case your site contains any form of duplication like direct quotations or definitions, it would be best to have these rewritten. Ensure that your website offers fresh and relevant content by reviewing the content.
Changes in Google's search algorithm have increased the significance of original content more than ever. If you wish to improve your site's Google search rankings, it is critical to ensure that your website offers original content, which is updated on a regular basis. As the Godot spokesperson puts it, "Considering the requirements of your readers is much more important than fussing over your search result ranks". If you want to boost your search rank, you need to concentrate on providing quality content to your audience because the ultimate purpose of search engines is to offer the most relevant content to the searchers.
In spite of the changes made in 2010, the Google team felt the need for additional changes to effectively tackle content farms. Google launched additional changes in late January this year to ensure that the top search results don't include spam or duplicate content.
Google makes use of an algorithm for ranking websites and for offering the most useful results to web users. Use of keywords, link popularity and more than 200 such criteria are taken into consideration in Google's search algorithm to rank websites. Rich original content is one of the key factors in deciding Google search rank of a webpage.
Google is continuously making changes in its algorithm to tackle spam, and provide useful content to searchers. "The primary objective of the recent changes in Google's search algorithm was to encourage the sites that offer relevant and unique content, and to penalize those offering duplicate content", said Godot Media spokesperson. According to Matt Cutts, the voice of Google search algorithm updates, the main reason for the two big modifications made in the search algorithm in 2010 were content farms and sites containing spam.
For search marketers, all these changes mean that they need to give more significance to the creation of original and useful content. The Godot Media representative also offered useful suggestions for search marketers to make the most of these changes and achieve higher search rankings for their websites.
Some useful tips for webmasters:
Invest your efforts in generation of unique and relevant content for your readers. Do not stuff articles with too many keywords. The keywords should not look out of place in the content and an optimum density should be maintained. The frequent algorithm changes have made Google very efficient in catching various types of content duplication. In case your site contains any form of duplication like direct quotations or definitions, it would be best to have these rewritten. Ensure that your website offers fresh and relevant content by reviewing the content.
Changes in Google's search algorithm have increased the significance of original content more than ever. If you wish to improve your site's Google search rankings, it is critical to ensure that your website offers original content, which is updated on a regular basis. As the Godot spokesperson puts it, "Considering the requirements of your readers is much more important than fussing over your search result ranks". If you want to boost your search rank, you need to concentrate on providing quality content to your audience because the ultimate purpose of search engines is to offer the most relevant content to the searchers.
About the Author:
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