Make a readable layout for your articles.
Firstly, do not set a name and font size for general text of the article. It is always very comfortable for those who will publish your article in their mailings and on their websites. You should understand that the owner of each website or leading of mailing will still adjust the font to the design of his edition.
Secondly, set only fat type, underlines and the slope for the text of the article. In some places it is permissible to change the color and font size if it is needed to show the importance of a subheading or paragraph. But do not change the font and please do not misuse all of these allotments in any way. Ideally, you must not have any style or font names in the text - only layout of bold type, slop, underlines, the items, very rare color and font size.
Thirdly, if you insert references in the article, be sure to make them open in another window. Such a link should look like as the name of the link in the html code. This will help you view the content of the site in a new window, then close it and return to reading the article.
Fourthly, write short sentences and separate the text into small paragraphs. This allows the reader's eyes not to tire so quickly and not to lose the line on the monitor.
Do not make your articles very big.
If an advertising copy can be made very long, you have to cut the article as much as possible. The reason is simple - if a person is already interested in the offer, he wants to know more about what he will buy.
Readers of articles take risks nothing and basically still have enough low degree of interest. They are always ready to come off somewhere on another web page. Many of them are just scared by a big size of the article. So try not to exceed the limits 5-7 thousand characters not accounting spaces.
Firstly, do not set a name and font size for general text of the article. It is always very comfortable for those who will publish your article in their mailings and on their websites. You should understand that the owner of each website or leading of mailing will still adjust the font to the design of his edition.
Secondly, set only fat type, underlines and the slope for the text of the article. In some places it is permissible to change the color and font size if it is needed to show the importance of a subheading or paragraph. But do not change the font and please do not misuse all of these allotments in any way. Ideally, you must not have any style or font names in the text - only layout of bold type, slop, underlines, the items, very rare color and font size.
Thirdly, if you insert references in the article, be sure to make them open in another window. Such a link should look like as the name of the link in the html code. This will help you view the content of the site in a new window, then close it and return to reading the article.
Fourthly, write short sentences and separate the text into small paragraphs. This allows the reader's eyes not to tire so quickly and not to lose the line on the monitor.
Do not make your articles very big.
If an advertising copy can be made very long, you have to cut the article as much as possible. The reason is simple - if a person is already interested in the offer, he wants to know more about what he will buy.
Readers of articles take risks nothing and basically still have enough low degree of interest. They are always ready to come off somewhere on another web page. Many of them are just scared by a big size of the article. So try not to exceed the limits 5-7 thousand characters not accounting spaces.
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