Heading: This is probably the most important part of the entire article as if you do not gain their attention here; they will never read the article. Make your heading interesting and something that leaves the reader looking for more information. It is best to consider a problem and promise the answer in the heading section.
Synopsis: You can use this section of your article to reinforce your headline. Describe what the article will be about but do not give up too much information. You want to leave them wanting more so they read your article or at least get to the resource box so they can click your links.
Spin: Do not spin articles. I know many top SEO guys feel that this is the only way to get your content out there. However, if you only put out great content you will get the backlinks anyway through syndication. Poorly written content does not give the reader any incentive to visit your site for more poorly written content.
Look and Feel: When you write consider what people are looking for when they come across your article and put the question that is being asked in an H2 or H3 tag. This will make that section pop out a bit and when people scan your content they know exactly where to go. This could also help you for SEO purposes.
Introduction: The first paragraph gives you the opportunity to talk the reader into reading the rest. This should be the exciting part of your article and should mention the problem you are addressing and promise the solution to that problem.
Bullets: When you put content in bullets, people are much more likely to read it. People are lazy and love the idea of scanning documents to find the sections they are interested in. If you give people the chance to read 50 words, they would much rather read only 30.
Fonts: Do not go crazy with the fonts or use something unusual. The only goal of your font type, size, and color is to make it as painless as possible for your reader to read your content. If your content is difficult to read or too small the reader will just move on to the next article. If the font size is too large, most people find this extremely annoying and again, will simply move onto the next piece of content.
Synopsis: You can use this section of your article to reinforce your headline. Describe what the article will be about but do not give up too much information. You want to leave them wanting more so they read your article or at least get to the resource box so they can click your links.
Spin: Do not spin articles. I know many top SEO guys feel that this is the only way to get your content out there. However, if you only put out great content you will get the backlinks anyway through syndication. Poorly written content does not give the reader any incentive to visit your site for more poorly written content.
Look and Feel: When you write consider what people are looking for when they come across your article and put the question that is being asked in an H2 or H3 tag. This will make that section pop out a bit and when people scan your content they know exactly where to go. This could also help you for SEO purposes.
Introduction: The first paragraph gives you the opportunity to talk the reader into reading the rest. This should be the exciting part of your article and should mention the problem you are addressing and promise the solution to that problem.
Bullets: When you put content in bullets, people are much more likely to read it. People are lazy and love the idea of scanning documents to find the sections they are interested in. If you give people the chance to read 50 words, they would much rather read only 30.
Fonts: Do not go crazy with the fonts or use something unusual. The only goal of your font type, size, and color is to make it as painless as possible for your reader to read your content. If your content is difficult to read or too small the reader will just move on to the next article. If the font size is too large, most people find this extremely annoying and again, will simply move onto the next piece of content.
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