wtorek, 31 stycznia 2012

Online Content And How You Can Make Yours Great

By Anthony Carter


Online content is one way to get your website ranking higher in the search engine but when it comes to writing it, it would do you well to remember that there are many other people doing the same thing for their websites. The search engine Google have been saying for some time that they want websites to have well written content that is fresh and original and we can see from the algorithm updates of Google Panda that this is true.

So rehashing someone else's work is really frowned upon by the search engines and they may impose hefty penalties on those who practice this; in fact, it would seem that the only way to get on is to make sure you only write original content.

When writing articles it would pay to be writing about something that you have a passion for because that way a lot of people could connect with it; unlike some of the 'robotic' writing that can be found these days online. And you also need to remember that what you write should be solving an issue that the reader has whether that is a personal issue or a work related issue.

If you can make a connection with the reader then they will be more likely to view you as an expert on the subject and this is a great way to build for a future relationship. If your work has been monetized, then you will see that your credibility with the audience provides benefits. If you want to do this, then a good way to start is to provide your readers with a lot of genuine information for free; this is even better if they are being charged for this by other websites. You may think that this is a bad move because you are going to be losing out on revenue but sometimes it is far better to build a good reputation with your readers. Remember the part before about being the expert? Well this is the best way to gain that reputation.

When writing website content your audience is the target so make sure you are thought provoking. You need to ask the questions that they would be asking and then provide them with the best possible answer.

If you can follow the advice in this article, you should be able to connect with your audience and if you can do this, you will soon be regarded as an expert in your field.




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